Wise Research Ltd – The Loyalty Guide 7
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Wise Research Ltd – The Loyalty Guide 7
The world’s most comprehensive resource for customer loyalty research and best practices.
The table of contents is hyperlinked to ensure easy searching! Also note the toolbar on the top and bottom of the Loyalty Guide to navigate and resize the document.
Published by The Wise Marketer, The Loyalty Guide 7 offers 1400+ pages of unrivaled customer loyalty and marketing intelligence in a convenient downloadable PDF format. Packed with up-to-date facts and figures, and details of how to set up, run, measure, and profit from the latest customer loyalty, relationship, mobile and digital marketing strategies, the Loyalty Guide 7 is a must-have for marketing professionals. This report walks you through all the know-how, best practices, practical advice, metrics, reporting, analysis, and bottom-line effects of customer loyalty, and provides guidance from loyalty thought-leaders in every major market. Find out the best ways to gather, analyse, and act on customer data to increase profitability, reduce churn, and increase customer frequency, spending, and share of wallet.
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