TTC Audio – How Ideas Spread
$170.00 Original price was: $170.00.$40.00Current price is: $40.00.
What makes one novel a bestseller, while a similar work languishes unnoticed? Why are the same few baby names suddenly everywhere? Format File: [12 cds – Mp3s] File Size: 324.55 MB
TTC Audio – How Ideas Spread
What makes one novel a bestseller, while a similar work languishes unnoticed? Why are the same few baby names suddenly everywhere? Why is everyone talking about that viral video?
Welcome to the science of social epidemics: the cutting-edge study of why some ideas, products, and concepts spread wildly, while others quickly flame out.
Anyone who has something to sell, a cause to promote, or a message to spread knows that there are obstacles in creating a message that resonates, spreads, and sticks to make their product or idea the word on the street.
Enormous sums of time and money have been spent trying to answer the question of why some ideas catch on. And not only is it an ever-present challenge for businesses, governments, and organizations, but it has long been a source of inquiry for psychologists, economists, and sociologists as well.
Now, in How Ideas Spread, discover what researchers studying the science of social transmission have learned. Taught by Jonah Berger – a best-selling author, expert in social dynamics, and faculty member at the Wharton School – this enlightening course draws on lessons from business, social psychology, economics, and popular culture to give you the cross-disciplinary tools necessary to identify and promote contagious ideas that last.
Get immediately download TTC Audio – How Ideas Spreadr
Across 12 half-hour lectures filled with absorbing stories and intriguing information, you’ll learn the psychological and sociological mechanisms that lead products, ideas, and behaviors to catch on, plus specific techniques that can be applied in your personal and professional life, whatever your field or interest. Listen to one powerful case study after another to find out how to leverage three main concepts—individual psychology, social influence, and social networks—to design infectious messages. Whether you’re a professional seeking guidance on crafting products and messages that grab hold, or you just want insights into how viral trends work, this course will open your eyes to the power of contagious ideas.
Q & A
Ask a question
Your question will be answered by a store representative or other customers.
Thank you for the question!
Your question has been received and will be answered soon. Please do not submit the same question again.
Error
An error occurred when saving your question. Please report it to the website administrator. Additional information:
Add an answer
Thank you for the answer!
Your answer has been received and will be published soon. Please do not submit the same answer again.
Error
An error occurred when saving your answer. Please report it to the website administrator. Additional information:
Related products
Personal Development
Personal Development
Personal Development
Personal Development
Laurence Norah – Capture The World – A Guide to Travel Photography
Personal Development
Personal Development
Personal Development
Dr. med. Dietrich Klinghardt – Healing the Brain. Seminarmittschnitt Mai 2009
Personal Development
Reviews
There are no reviews yet