The Content Trap – A Strategist’s Guide to Digital Change
$40.00
Harvard Business School professor of strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering Format File: [13 * MP3|1 * JPG| 1*TXT] File Size: 442,53MB
The Content Trap – A Strategist’s Guide to Digital Change
Harvard Business School professor of strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content.
Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from The New York Times to The Economist, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, and from talent management to the future of education. Drawing on these stories and on the latest research in economics, strategy, and marketing, this refreshingly engaging book reveals important lessons, smashes celebrated myths, and reorients strategy.
Success for flourishing companies comes not from making the best content but from recognizing how content enables customers’ connectivity; it comes not from protecting the value of content at all costs but from unearthing related opportunities close by; and it comes not from mimicking competitors’ best practices but from seeing choices as part of a connected whole.
Get immediately download The Content Trap – A Strategist’s Guide to Digital Change
Digital change means that everyone today can reach and interact with others directly: We are all in the content business. But that comes with risks that Bharat Anand teaches us how to recognize and navigate. Filled with conversations with key players and in-depth dispatches from the front lines of digital change, The Content Trap is an essential new playbook for navigating the turbulent waters in which we find ourselves.
Course Features
-
Lectures
0 -
Quizzes
0 -
Duration
Lifetime access -
Skill level
All levels -
Students
0 -
Assessments
Yes
Q & A
Ask a question
Your question will be answered by a store representative or other customers.
Thank you for the question!
Your question has been received and will be answered soon. Please do not submit the same question again.
Error
An error occurred when saving your question. Please report it to the website administrator. Additional information:
Add an answer
Thank you for the answer!
Your answer has been received and will be published soon. Please do not submit the same answer again.
Error
An error occurred when saving your answer. Please report it to the website administrator. Additional information:
Related products
Business & Marketing
Rodney Walker – Grant Writing That Gets Funded Training Program (Deluxe)
Business & Marketing
Brian Tracy – 21st Century Sales Training for Elite Performance
Business & Marketing
Business & Marketing
Stewart Gandolf & Lonnie Hirsch – Healthcare Marketing Strategies
Business & Marketing
Business & Marketing
Business & Marketing
Business & Marketing
Reviews
There are no reviews yet