Simo Ahava – Server-side Tagging In Google Tag Manager
$732.00 Original price was: $732.00.$124.45Current price is: $124.45.
Simo Ahava Server-side Tagging In Google Tag Manager Course [Instant Download]
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1️⃣. What is Simo Ahava Server-side Tagging In Google Tag Manager:
Join Simo Ahava’s comprehensive online course on Server-Side Tagging in Google Tag Manager and discover the transformative approach to data management that prioritizes privacy and efficiency. This course is designed to equip you with the skills needed to transition from traditional browser-based tagging methods to robust server-side solutions. You’ll learn to implement strategies that keep your data within your control, ensuring that your marketing campaigns remain potent and privacy-compliant.
Through detailed, step-by-step guidance, Simo Ahava will lead you through the intricacies of setting up and managing server-side tagging. This not only simplifies the technical demands but also enhances the security and reliability of your data collection processes. By the end of the course, you will be adept at navigating the complexities of data ownership, making your analytics more resilient against the pitfalls of third-party dependencies.
2️⃣. What you will learn in Server-side Tagging In Google Tag Manager:
- Comprehensive Understanding of Server-Side Tagging: Grasp the fundamental concepts and benefits of moving to server-side tagging, including improved data privacy and more reliable data collection.
- Hands-On Setup and Configuration: Learn how to correctly configure and implement server-side tagging in Google Tag Manager, ensuring accurate data flow and integration.
- Data Control and Ownership: Gain control over your tagging infrastructure, allowing for direct management of how and when your data is accessed and used.
- Navigating Technical Challenges: Tackle common obstacles and technical issues that arise during the transition to server-side setups.
This section leverages the in-depth course content provided, ensuring that the learning objectives are clearly communicated and directly aligned with the instructional material covered in Simo Ahava’s program.
3️⃣. Server-side Tagging In Google Tag Manager Course Curriculum:
- Module 1.0: Introduction
- Module 2.0: Setup The Environment
- Module 3.0: Create The First Client
- Module 4.0: Create The First Tag
- Module 5.0: Configure The Browser
- Module 6.0: Preview Mode In Detail
- Module 7.0: Reserve And Map A Custom Domain
- Module 8.0: Upgrade The Server
- Module 9.0: Optimize Costs
- Module 10.0: Import New Templates
- Module 11.0: Build A Client Template
- Module 12.0: Build A Tag Template
- Module 13.0: Consolidate Incoming Traffic
- Module 14.0: Advanced Applications
- Module 15.0: Tips – Tricks
- Module 16.0: Office Hours
4️⃣. Who is Simo Ahava?
Simo Ahava is a renowned figure in the digital analytics industry, highly regarded for his deep expertise in Google Tag Manager (GTM) and Google Analytics. As a co-founder of 8-bit-sheep and an influential partner at an online course platform designed for technical marketers, Simo has dedicated his career to enhancing the technical marketing landscape through education and practical solutions.
Since becoming a Google Developer Expert for Google Analytics and Google Tag Manager in 2014, Simo has consistently demonstrated his commitment to advancing the field. His academic background in English language and linguistics, combined with extensive experience in IT, digital marketing, and web development, provides him with a unique perspective on data analytics and management.
Simo is particularly celebrated for his ability to simplify complex technical topics into actionable insights, a skill he showcases on his blog and through his speaking engagements at top marketing conferences. His approachable method of teaching and his focus on altruistic knowledge sharing have made him a beloved figure among both novices and seasoned professionals in the industry.
5️⃣. Who should take this course?
- Digital Marketers and Data Analysts: Professionals looking to deepen their understanding of data collection and enhance their skills in using Google Tag Manager.
- Web Developers: Individuals responsible for managing website data and tracking implementations who want to learn more secure and efficient methods.
- Privacy-Conscious Companies: Organizations aiming to maintain data privacy and improve their compliance with data protection laws.
- Marketing Consultants and Agencies: Service providers seeking to offer their clients advanced solutions in data management and analytics.
The course is suitable for those who are already familiar with basic digital marketing tools but wish to advance their technical skills and knowledge in server-side tagging, ensuring they can meet the evolving demands of the digital landscape.
6️⃣. Frequently Asked Questions:
Q1: What is Google Tag Manager (GTM)?
Google Tag Manager is a free tool that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website or mobile app without having to modify the code. It simplifies the process of adding these tags, including those from Google Analytics, Google Ads, and third-party apps.
Q2: Is Google Tag Manager free?
Yes, Google Tag Manager is completely free to use. There is no cost to set up or manage tags with this tool, making it accessible for businesses of all sizes to implement and use.
Q3: What is the difference between first-party and third-party data collection?
First-party data is collected directly from your audience or customers and is owned by your organization. It includes data from behaviors, actions, or interests demonstrated across your website or app. Third-party data is generated and owned by external organizations, not directly collected from your visitors, and often purchased or gathered from other websites.
Q4: Does first-party data require consent?
Yes, even first-party data generally requires consent, especially under privacy regulations like GDPR or CCPA. You must inform users about the data you collect and obtain their consent, particularly when the data can identify individual users directly or indirectly.
Q5: What does a tag management system do?
A tag management system like Google Tag Manager simplifies the process of implementing tags (small pieces of code) on your website that help you measure traffic, monitor campaigns, and collect data about website visitors. It allows marketers to quickly add and update the tags without needing to involve developers to alter the site code.
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