Samuel Hulick – Elements of User Onboarding

User adoption is the lifeblood of every product company. Corporate, startup, bootstrapped or otherwise, if your company’s “user faucet” was shut off, everything would wither up and die.

Of course, having just a trickle of all your signups becoming full-fledged users isn’t exactly a winning strategy, either. A lot of late nights and hard-earned dollars went into creating your product and sending people to it – how many of those people are surviving the journey?

A poor onboarding experience makes every part of a product company work harder: marketing teams have to acquire more and more visitors to keep filling a leaky funnel, and sales & support teams have to spend their days hand-holding confused signups instead of scaling things out for the whole user base.

That pulls resources away from the product itself, resulting in slower growth, missed opportunities, and competitors passing you by.

It’s like breathing through a straw – sure you can do it, but it’s exhausting. And you sure won’t win any races while doing it. Remove the bottleneck, and you go from surviving to flourishing.

In my onboarding consulting work, I’ve discovered a treasure trove of patterns, tricks, and techniques for acquiring and retaining more users, but none of them on their own are nearly as valuable as the framework and mindset for putting it all together.

This is what I live and breathe every day, but I can only take on so many consulting projects at a time. That’s why I’m now sharing everything I’ve learned.

Presenting
The Elements of User Onboarding
“If you want happier, more active users of your app, read this book. Guaranteed you’ll find at least one way to improve your user onboarding process.”
— Justin Gallagher, General Manager,

• Teeing things up for success long before the user even signs up
• Turning users into stampeding elephants of unstoppable motivation
• Setting up a signup flow that pulls all the best users in
• Crafting a first-run experience that sets them up for return visits
• Setting up lifecycle emails that makes sure their first visit isn’t their last

The Complete Onboarding Package

Everything you need to be a total onboarding hero:

The Elements of User Onboarding
From zero to awesome in 130 pages
Make today the day you start improving your onboarding experience with a beautiful, enjoyable, super-hands-on guide.
Available via luxurious & versatile PDF format for immediate download upon purchase!
Onboarding UX Checklist
Quality control for your onboarding UX
This one-pager’s designed to be the perfect companion to the book.
Use it to take stock of your current onboarding experience, and run all your new designs past it before unleashing them on the world!

Audiobook Version
Learn while doing!
Books are awesome, but you can’t read ’em while you drive. Or work out. Or… work.
We both know how busy you are – take your hourly rate and double it, because I’m going to personally read this entire book into the ears on that busy, super-productive head of yours.
Hi-Res Teardown PDFs
See what you’ve been missing
If you’ve ever wanted a closer look at some of UserOnboard’s screenshots and annotations, your ship has just come in!
You’ll get the highest-resolution PDF versions that Keynote will export of this site’s 10 most popular teardowns.

12 Expert Interviews
Join me atop the shoulders of giants

The onboarding geniuses behind products like Twitter, Wistia, Mailchimp, KISSmetrics, & more all showed up to share their knowledge.

Video Deep Dives
Extensive tours of two stellar workflows
There’s a LOT that can’t be captured in a slideshow teardown, but the tiniest of onboarding details can make a huge difference.

Des Traynor — Intercom (new!)
Hiten Shah — KISSmetrics, Crazy Egg
Josh Elman — Facebook, LinkedIn, Twitter
Brian Balfour — HubSpot (new!)
Jeff Vincent — Wistia
June Lee — MailChimp
Jeff Zych — Optimizely (new!)
Ryan Engley — Unbounce (new!)
Ben Yoskovits — VarageSale (new!)
John O’Nolan — Ghost (new!)
Patrick McKenzie — Kalzumeus
Brennan Dunn — Planscope

This is ~12 hours of audio, and all of it is pure, solid gold.
Join me on extensive, guided tours of each product’s first-run experience, slowing down and breaking them down interaction-by-interaction.

or… Assemble an All-Star Team
You get every single thing listed above, plus…

Company-Wide License
Reap compound rewards with sharing
Wanna share these on your company’s Dropbox folder? Fine by me. Post them on your intranet? Go to town. Email them to your executive team to show ’em how savvy you are? Knock yourself out!
All of this material is 100% DRM-free. If you’d like to share this with multiple people on your team, though, please simply purchase this package to make it official.
45-Minute Follow-Up Video Chat
A limited bonus offer
You’ve gone over all the material, but still have a few follow-up questions. Wanna go straight to the source? I’m at your service.
Act fast, because my calendar’s already quite full and this option is first-scheduled, first-served. (For real, that’s not sales-speak – you should really act fast if you want this anytime soon.)

Or, if you’re on a budget or just want to dip a toe in the water…