Monica Froese – Empowered Business Lab

In Funnels that Scale™, I’ll walk you through EXACTLY what the heck a sales funnel is, from the ground up. No matter where you are in your online business journey, you are about to become a sales funnel master!

Monica Froese – Empowered Business Lab

For Bloggers, Content Creators, and Service Providers Who Are Tired of the Never-Ending Hamster Wheel of Free Content and Trading Hours for Dollars…
Does this sound familiar?
You wish you wish you could stop spending so much time writing new or free content.
You are constantly wondering if your new blog post will be “the one” that goes viral.
You want a clear purpose for growing your email list (otherwise, what’s the point?).
You want to take your income into your own hands.
You want your audience to actually pay you money for something.
You want to make money that is not directly tied to the hours you work.

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If you answered YES to any of these, then you are the PERFECT match for…
The most comprehensive program that teaches you how to create and sell digital products so you can generate an income from your knowledge and expertise.
You are burnt out creating free content with little to no return on all the time you spend.
It’s time to QUIT the endless cycle of free content and burnout.
Your brain is NOT free.
You deserve to make an income from your hard work.
What if you could take your expertise, create something ONCE, then sell it over and over again with a simple system?
That’s the magic of digital products!
Show up with your expertise and I’ll help you craft it into an irresistible digital product that your audience can’t say no to.
Inside my newest program, I’ll walk by your side from creating to selling your most profitable digital product… ever.
In this 6-month program, you will learn how to create and sell digital products so you can stop shooting in the dark creating free content, and start generating income from your knowledge and expertise.
Many of my students join the Lab because they feel stuck, confused, or unclear about what steps they need to take to move their business forward.
Before we dive into creating a digital product, we are going to get you unstuck from wherever you’re currently at…
Define YOUR goals. What’s your real WHY? What are your financial goals? How do you want to help your audience?
Set dates for your big milestones to keep you motivated. We’ll lock in exactly when you want to finish your digital product, set up your sales funnel, launch your product, and make your first sale.
Untangle your mindset. I want you to go through the Lab with confidence sou can break out of your comfort zone and make BIG strides in your business
Get to know my unique HIKE Design™ framework. This is the cornerstone of the program and will help you create the PERFECT journey for your customers, grow your email list, and convert your new subscribers into paying customers!
You’ve set your goals and you’re ready to move full steam ahead creating your profitable digital product! In Digital Products that Scale™, you’ll learn how to create a digital product that your audience actually WANTS to buy. This isn’t just what to do, it’s your complete strategy on how to do it.
1Validate Your Idea. Many of my students have created products in the past, but haven’t actually been able to sell them. I’m going to show you my foolproof strategy that will ensure that the digital product you create is perfectly aligned with your audience’s needs.
2Solve the Problem. Learn the secret sauce to making your content irresistible.
3Build the Solution. We’ll uncover what’s included in your product ladder and how everything works together to grow your list and increase sales
4Create Your Digital Product. No fluff here: I have video tutorials, guides, templates, best practices, and step-by-step instructions for creating printables, spreadsheets, eBooks, or starter courses, that your audience will love AND will minimize customer support issues on your end.
5Package and Price Your Digital Product. Learn my unconventional pricing strategies and give your customers an amazing experience with your product.
BONUSES:
(1) eBook Canva template. Simply fill it in with your own expertise and it’s ready to sell!
(1) Planner Canva template. Help your customers take action on what they learn in the eBook with this action-taker’s planner, customizable to your expertise and content.
75+ Jumbo pack of promotional Canva templates for Pinterest, Instagram, Facebook, YouTube, and your sales pages, to redesign and use for your own business.
Now that you’re finished creating your digital product, it’s time to learn my best, high-converting strategies to sell them!
In Funnels that Scale™, I’ll walk you through EXACTLY what the heck a sales funnel is, from the ground up. No matter where you are in your online business journey, you are about to become a sales funnel master!
1Strategic Digital Product Sales Funnels. I’m taking you behind-the-scenes of my top three, high-converting funnels, the Double Dip Funnel™, the Triple Dip Funnel®, and the Catch ‘Em Funnel™.
2Digital Product Sales Funnel Basics. Learn the key parts that make up a sales funnel that will increase sales and conversions.
3Creating an Irresistible Offer. Learn

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the anatomy of the most crucial pieces of your sales funnel, including tripwires, thank you pages, and checkout pages. Then, you’ll get to map out your own strategies using my fill-in-the-blank guides.
4The Money is in the Follow-Up. Leveraging emails are a KEY part of your customer’s journey! I’m sharing how to further increase conversion rates by making the most of your email list, without feeling salesy or pushy.
5Optimizing Funnel Data for Better Performance. I’m going to show you the most important numbers to pay attention to when it comes to reading data from your sales funnel and some super simple tips to optimize your funnel for better conversion rates.
6Organic Strategies. There are A LOT of strategies you can use to promote your funnel other than paid advertising. I’m sharing 27 ways to share your funnel that don’t cost a dime.
BONUSES:
Funnel Tracking Spreadsheet. This is the exact spreadsheet I use to keep track of important links, notes, and data about my funnels, now in your hands!
Sales Page Planning Guides. Map out your sales pages before you start building so you can clarify your copy and perfect your assets before getting into the nitty-gritty.
Email Swipe Copy. Get a head start on writing your nurture sequences, get copy ideas, and see how to cross-sell related products.
In the last section, you learned the strategies behind sales funnels, so now it’s time to BUILD!
There are a lot of moving pieces to actually building your sales funnel, in Systems that Scale™, I’m leaving no stone unturned. In this section, I’m taking you behind-the-scenes with over 40 video tutorials showing you how to build the sales funnel that will sell your digital product profitably.
If you’re not tech-savvy, I’m here for you! Systems that Scale will show you exactly where to click and what buttons to push to set up your sales funnel.
1Building Landing Pages in Leadpages. Step-by-step videos that show you how to create landing pages, tripwire pages, linking them to your checkout system, and how to do it in the most efficient way possible so you don’t waste any time.
2Closing the Sale with SendOwl (Option #1). eCommerce: Learn how to set up a product in the checkout platform SendOwl and make the most from every purchase.
3Closing the Sale with ThriveCart (Option #2). eCommerce: If ThriveCart better suits your business, I show you how to set up and deliver a digital product using the checkout platform ThriveCart.
4Nurture Your New Friends through Email. I show you all my best tips and tricks for using the email service provider ConvertKit to increase sales, easily cross-promote products, and more.
5Increase Conversions with Social Proof and Zapier. Testimonials and social proof are key to increasing sales, so I’ll show you how to set up those little pop-ups on your landing pages that show customer purchases.
Plus these 6 BONUSES!
4 Sales Page Templates for both Leadpages and Elementor, pre-designed are ready for your product!
3 Checkout Cart Templates for ThriveCart, converting your customers better than ever
Our tech expert, Melissa, is inside our students-only Facebook group who can sort out even the most frustrating tech blunders.
VIDEO: Setting up your sales funnel pages with Elementor for WordPress
VIDEO: Delivering Digital Products Through Thinkific
VIDEO: How to See User Behavior with HotJar
BONUS #1: Funnel Feeders Course
(a $997 value)
You’ve created your digital product and built your high-converting sales funnel, so now it’s time to get EYES on your funnel! Funnel feeders are strategies that drive people THROUGH your funnel.
In this BONUS course, you’ll learn how to…
Launch an affiliate program to get new leads. Get the nitty-gritty details involved with setting up an affiliate program and step-by-step video walkthroughs of setting up your affiliate program in SendOwl and ThriveCart.
Launch your product to your email list with an introduction sale. Learn how to push leads through your funnels and launch a sale quickly with our done-for-you sales page template, email swipe copy, and promotional graphics.
Generate leads and sales with paid advertising on Pinterest and Facebook. With pieces taken from my now-retired Pinterest ads course, I’m taking you behind-the-scenes of my ads strategy that consistently brings new leads into my business. In this section of Funnel Feeders, you’ll learn my unique 2-part ads strategy for Pinterest and Facebook ads, designed to pay for itself!
BONUS #2: Promotion Pushers Course
(a $397 value)
After you’ve mastered Funnel Feeders and started growing your email list, the Promotion Pushers course is designed to leverage your funnels and audience for ongoing sales.
In the BONUS course, you’ll learn how to…
Leverage testimonials for sales. Learn several strategies for collecting testimonials from your customers.
Write compelling copy. Coming soon, we’re bringing in a guest expert to teach you how to write compelling copy for your email list.
Capture more revenue

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