Master Google AdWords Course

Master Google AdWords Course

Instead of an “all you can eat buffet”, wouldn’t it be great to know exactly what you need to do inside of AdWords to get results?

We’ll go through the basics and increase the difficulty over time.

Everything will be taught with simplicity, and you’ll have both notes and videos to return to if you get stuck.

Not to mention, some other amazing perks:
– Full year access to a custom Slack channel with other students and KB team members to help you out.
– Upgrades like quizzes, worksheets, and expert interviews on new strategies/tactics.
– First dibs on new courses and inside scoops around different marketing initiatives.

If you break it down, the ROI you’ll gain far surpasses the cost of this course.

Your Instructor

Johnathan Dane
Johnathan Dane

Johnathan Dane is a PPC lover and conversion rate fighter, spending most of his time in the trenches.

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He’s an international speaker who founded and ran two successful agencies with over $5 million in annual revenue in less than two years.

With experience spanning from over 500 clients (from smaller local businesses to larger ones like Airbnb and Stanford), this course simplifies the confusion and gives you bite sized strategies and tactics that you can implement right away.

 

Course Curriculum

Google Ads Overview ?

What Is Google Ads? (2:29)

PPC Terminology

The Google Ads Auction

Budget Control

Bidding Strategies

Account Structure Hierarchy

PPC Temperatures?️ (17:29)

Google Quality Score

The BIG Picture

Navigating the Google Ads Interface ?️

Overview

Side Navigation

Campaign Pull Out Tab

Reports

Tools & Settings

Linking Accounts

Search Bar

Google Search Basics ?

Search Terms & Keywords

Keyword Research

Keyword Match Types

Ad Copy Breakdown

Negative Keywords

Ad Extensions

Ad Customizers

Building A Search Campaign

Google Ads Editor ?

What It Is & Where To Get It

Shortcuts & Features

Audiences & Targeting ?

Targeting Introduction

People Targeting ?

Content Targeting?

Remarketing Deep Dive ?‍♀️

Creating Audiences

Adding & Excluding Audiences

Targeting & Observation

Google Display Basics ?️

What Is The Display Network?

Search vs. Display

Display Ads Format

Display & Targeting

Layered Targeting ?

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The Laws of Funnel Building ?

Temperatures & Mini Baits

YouTube Basics ?

Money in Numbers

Understanding New Metrics

Campaign Subtypes & Goals

YouTube Ad Formats

YouTube Targeting ?

Creating The Actual Video Ad (2:36)

Strength of Audiences

Google Shopping ?

Intro ? (0:39)

Account Level Negative Keywords (1:26)

Conversion Tracking & Attribution (3:25)

Connecting Google Analytics (3:17)

Creating Your First Campaign (4:31)

The Exact Remarketing Audiences You Need (7:51)

Advanced Remarketing Audiences (12:43)

Automated Rules (11:36)

Guide to Google Merchant Center (16:23)

The Gold Pan Technique (13:12)

Negative Keyword Campaign Lists (3:01)

Setting Up In-Market Audiences (7:17)

Where to Find In-Market Audiences (2:21)

Setting Up Remarketing Audiences (3:41)

Using High Intent Search + Shopping (7:01)

Shopping Bid Strategies (5:19)

Thanks!

Conversion Tracking & Attribution

Conversion Tracking & Gtag

UTMs & ValueTrack Parameters

Attribution Models

Google Search Mastery

Single-Keyword-Ad-Groups (SKAGs)

The Iceberg Effect ?

Scaling Search

Dynamic Search Ads

Planners: Keyword + Performance

Remarketing + Search (RLSA)

Bottomfeeder Approach ?

Display & Video Growth ?

The Reach Planner

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Structuring for Success

Scaling Display & Video

Ads in Mobile Apps

Smart Display ?

Display Discovery

Gmail & Display Ads

Scripts & Automated Rules ⚙️

Definition & Set Up

Script: N Gram

Script: URL Link Checker

Script: Ad Testing

Script: Forced Exact Match

Optimization Work ?

Daily Alerts ?

Weekly Routines

Monthly Routines

Filters ?️

Google Ads Wrap Up ?

Landing Page Importance

Micros & Macros ⚖️

Frequently Asked Questions

When does the course and finish?
It’s a completely self-paced online course – you decide when you and when you finish. You’ll also get help through a private Slack channel with other students and KlientBoost team members, so you can continue to see performance improvements. You will have access up to a year from your sign-up date
How long do I have access to the course?
For an entire year. That means that you’ll get updates, new upgrades (quizzes/worksheets), expert interviews, and much more for an entire year.
What if I get stuck?
You have a full year of Slack support from us as well. So, if you’re not sure of something, we’re there to help!

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