Julius Fedorovicius – Intermediate GTM Course + Advanced Topics
$499.00 Original price was: $499.00.$59.00Current price is: $59.00.
Download available within 1-2 hours. Take your website tracking skills to the next level by unleashing the power of Google Tag Manager. Learn how to solve complex web tracking problems, confidently deal with technical issues, perform high-quality testing, smoothly cooperate with developers, and so much more.
Julius Fedorovicius – Intermediate GTM Course + Advanced Topics
A proven step-by-step system to unleash the power of Google Tag Manager and learn how to solve complex web tracking challenges
By Julius Fedorovicius, Founder of Analytics Mania
Course duration: 11 hours
Designed for: Intermediate users (also includes Advanced GTM topics)
Have you been using GTM for a while but still get stuck way too often?
Google Tag Manager is not an easy tool. Of course, you can launch a bunch of basic tracking codes and be happy about it. But if you want to do more serious and quality implementations, a lot of new obstacles come in your way.
Do any of these struggles sound familiar to you?
- You have configured GA cross-domain tracking but it does not work
- You are not sure how to properly test it
- iFrame tracking isn’t working
- GA Enhanced Ecommerce setup looks like a nightmare to you and you have no idea where to start
- You have implemented Enhanced Ecommerce but a lot of data is missing
- It’s very difficult to cooperate with developers (and to be on the same page)
- You feel like you could do more on your own but just don’t have enough technical knowledge
- You feel like you don’t uncover GTM’s potential
I’ve been there! I know what it means to be in all these situations and to get stuck. To solve this, I chose the hard and the long way – figured them out on my own (and this took years). With this course, you can learn to solve your web tracking problems much faster.
Become a Google Tag Manager professional
A true professional knows his/her tools well and can offer solutions for complex tag management problems. And this course can help you reach this point much sooner. But why limit yourself? Additionally, you, as GTM specialist, will be able to:
- Speed-up tracking implementations/updates, make them easier to scale
- Communicate with developers easier and more efficiently
- Build a solid testing practice that prevents expensive mistakes
- Create internal workflows in your company that make data control easier to handle
- Feel more confident with technical terms (if you don’t consider yourself technical yet)
Take your website tracking skills to the next level by unleashing the power of Google Tag Manager. Learn how to solve complex web tracking problems, confidently deal with technical issues, perform high-quality testing, smoothly cooperate with developers, and so much more.
Cross-domain tracking, iFrames, GA Enhanced Ecommerce and other headaches will be like snacks for you. Thanks to this course.
What will you get from this course?
Intermediate Google Tag Manager course will teach you:
- How to use super useful (but underutilized) GTM features
- An easy-to-understand introduction to the technical stuff: HTML, CSS, Regular Expressions, DOM, cookies. These topics are necessary to properly understand GTM’s potential.
- How the Data Layer actually works (let’s go beyond the beginner level)
- How to enrich your Google Analytics data with custom dimensions, metrics, user id
- How to solve common Google Analytics tracking headaches (like iFrames and Cross-domain tracking)
- How to properly test your Google Tag Manager (and Google Analytics) implementation
- How to implement Google Analytics Enhanced Ecommerce
Get immediately download Julius Fedorovicius – Intermediate GTM Course + Advanced Topics
This comprehensive course for intermediate Google Tag Manager users will help you become more confident and aware of what is going on in your tracking implementation, how to solve tracking problems, how to build a solid GTM setup, how to cooperate with developers, etc. It’s about time for you to go next-level.
What can you expect from this course?
8 modules + a bonus module
More than 50 videos explaining the inner depths of Google Tag Manager. The duration of the main course material (intermediate + some advanced topics) is 11 hours. Bonus module consists of lessons that did not fit into the main modules (but are still quite useful)
Dedicated GA Enhanced Ecommerce module
1 out of 8 main modules of this course is dedicated just to the implementation of Google Analytics Enhanced Ecommerce via Google Tag Manager. It’s impossible to properly learn this topic just from a single 20-minute video. There are many nuances that you need to be aware of. Length of the module: 2 hours.
Practical tasks and sandbox website
This course is not just “sit back and watch”. The best way to learn is to do, therefore, you will have to complete practical tasks on an actual website (you can use either your own site or a sandbox website provided on this course).
Quick quizzes
At the end of every module, there is a quick quiz to check what you have learned. It’s a great way to ensure that you have gained the most out of lessons.
Useful resources
You’ll get access to my checklists and other downloadables that will help you be more efficient with Google Tag Manager. I personally use them on various projects.
Lifetime access to the course + Free Updates
Your Google Tag Manager course purchase includes lifetime access to the training materials. If you want to revisit a particular topic of the course, you can come back here anytime. Once the course gets an update (e.g. a new lesson or re-recorded module), you’ll get that instantly, free of charge.
Is this Google Tag Manager course right for you?
This course is designed for those who consider themselves as intermediate Google Tag Manager users and want to learn more. If you’re already familiar with basic concepts as tags, triggers, variables, data layer, how to use the preview and debug mode, how to track standard interactions and conversions, this course is just what you need (because we’ll dive much deeper).
This course is right for you if:
- You’ve been using Google Tag Manager regularly at least for the last 3-6 months. It is recommended for you to have completed my GTM for Beginners course (or something of a similar level).
- You’re not afraid of becoming a technical marketer (because we’ll also cover such topics as HTML, CSS, DOM, Regular Expressions, cookies).
- Consider GA Enhanced Ecommerce implementation via GTM to be a real headache
- You want to be sure that your tracking implementation is solid and tested
- You feel that you do not know Google Tag Manager’s full potential
This course is not for you if:
- You want to learn how to track mobile apps or AMPs (accelerated mobile pages). This course explains only regular website tracking techniques
- You are afraid of “getting your hands dirty” with HTML, CSS, DOM, Regular Expressions, etc.
- You think that GTM can/should 100% replace developers in your projects.
- You don’t know Google Tag Manager fundamentals well. P.S. My GTM for Beginners course is the perfect first step before taking this intermediate/advanced course.
- You expect to learn JavaScript here. Even though we will be definitely using JS code snippets, they will be ready-made. There is still a lot for you to learn in GTM, even without JavaScript.
This course is on-demand. You can learn at your own pace and apply new knowledge on your own GTM account.
Get immediately download Julius Fedorovicius – Intermediate GTM Course + Advanced Topics
Your instructor
Julius Fedorovicius is the founder of Analytics Mania and GTM community on Facebook. He has accumulated years of working experience with Google Analytics (8+ years) and Google Tag Manager (5+ years) while consulting online businesses. Julius has been actively publishing articles on analyticsmania.com, a blog with more than 60 000 monthly visitors, which has been already featured on widely known websites like moz.com, neilpatel.com, etc.
Julius is also running Google Tag Manager workshops where he has already helped hundreds of students to achieve better results. This was one of the reasons that inspired him to launch online GTM courses.
Filling in the gaps even for experienced GTM users
Fred Pike has been working with Google Analytics and Google Tag Manager for quite some time and has accumulated solid experience. But even he learned new things by taking this Intermediate Google Tag Manager course and filled in the gaps he was not even aware of.
Course curriculum
Module 1: Refresher. Overview of GTM
Let’s have a really quick reminder of what Google Tag Manager is and how does it work. That way, we’ll all be on the same page and ready to proceed. Topics covered:
- What is GTM?
- What are tags, triggers, variables?
- What is a Data Layer and Auto-event tracking?
Module 2: An in-depth look at the Data Layer
Beginners should already know what Data Layer is. However, there’s much more under-the-hood that you should know as well. Topics covered:
- Data types in JavaScript. How is that related to the Data Layer?
- Data Layer essentials
- What is Data Model in Google Tag Manager?
Module 3: An in-depth look at variables in Google Tag Manager
Beginners are already familiar with the most common GTM variables (e.g. Page URL, Click Class, GA Settings Variable, Data Layer Variable, etc.). However, the true GTM power lies within other, less popular variables. Topics covered (but not limited to):
- URL Variable
- Auto-event variable, DOM Element variable (+ introductions to HTML and DOM)
- 1st party cookie variable (+ introduction to cookies)
- JavaScript variable, Custom JavaScript variable
- Lookup and Regex table variables
Module 4: Triggering + CSS Selectors
Let’s take a deep dive into the event tracking with GTM + how can this be enriched with CSS selectors.Topics covered:
- Trigger essentials + some tag firing settings/options
- CSS Selectors in GTM triggers (+introduction to CSS Selectors)
- Testing CSS Selectors
- An easy way to get started with CSS Selectors
- Drawback of CSS Selectors + why they should not be abused
Module 5: Going further with Google Analytics implementation via GTM
Enrich your Google Analytics data with what is specific to your business. Topics covered:
- Setting custom dimensions
- Setting custom metrics
- User ID
Get immediately download Julius Fedorovicius – Intermediate GTM Course + Advanced Topics
Module 6: Most common technical headaches of Google Analytics + GTM
Web tracking implementations are not a walk in a park. They might involve some serious technical challenges that require a lot of time and effort to solve. Let’s learn how to tackle them. Topics covered:
- Cross-domain tracking with GA & GTM (+ there is an in-depth video case-study of Cross-domain tracking in the bonus module)
- iFrame tracking with GA & GTM
- Introduction to Custom Task
Module 7: In-depth testing and debugging
Any tracking implementation is useless unless it is properly and thoroughly tested. In this module, we’ll take a look at various tools, tips, and tricks that will improve your QA (Quality assurance) skills and will help you create a solid GTM setup. Topics covered:
- Preview and Debug mode (in-depth)
- The main principle of GTM testing and debugging
- Developer tools in Google Chrome
- Useful browser extensions (and how to use/apply them in action)
Module 8: Google Analytics Enhanced Ecommerce (via GTM)
This is NOT just a general 20-minute overview of how things should work. Enhanced Ecommerce (EE) setup is difficult and includes many nuances. This module will take you through the entire process of the EE implementation via Google Tag Manager. Topics covered:
- Introduction to Enhanced Ecommerce
- Overview of an implementation process
- Planning
- Enabling EE features in GA
- Preparing a task for a developer
- Google Tag Manager configuration
- Testing and debugging
- Best practices
Bonus module
This module is optional. It consists of lessons that were not added to any of the main modules but are still useful (e.g. a very in-depth cross-domain tracking case study with multiple scenarios).
Course Features
-
Lectures
1 -
Quizzes
0 -
Duration
10 weeks -
Skill level
All levels -
Language
English -
Students
255 -
Assessments
Yes
Q & A
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