John Shea – The SEO Consulting Blueprint

discover how to get appointments with potential clients AND how to instantly show them the importance of SEO. You will get my “Freelance Goldmine” strategies so you can forget about cold calling and being rejected. I’ll show you how you can automate the prospecting process so you don’t have to spend hours looking for new clients. How to find businesses already spending money so you know which businesses to approach and how.

John Shea – The SEO Consulting Blueprint

Who Is This Course For?

•  You have some SEO experience but need help getting more clients
•  People who are tired of trying one thing after another and not seeing results.
•  You’re NOT a ”biz opp” seeker trying to find a magic trick to make a quick buck
•  Anyone looking to tap into passive SEO profits without having to do any SEO.
• Sounds like you?

HERE’S WHAT YOU GET…

MODULE #1

Client Acquisition Toolbox

• You’ll discover how to get appointments with potential clients AND how to instantly show them the importance of SEO
•  You will get my “Freelance Goldmine” strategies so you can forget about cold calling and being rejected.
•  I’ll show you how you can automate the prospecting process so you don’t have to spend hours looking for new clients
•  How to find businesses already spending money so you know which businesses to approach and how.

MODULE #2

Closing Clients

• You will learn how to create video audits to close high-paying clients without any face-to-face meetings
•  Recordings of actual sales calls I closed and exactly how I did it to convince my clients that SEO is worth investing in
•  I’ll show you the exact sales process I used to get my first few clients without testimonials or case studies to show
•  You’ll get the “Results In Advance” strategy to show the importance of SEO and the value of this service to potential clients.

MODULE #3

Fullfilment & Delivery 

• You will get my 6 month client fullfilment plan so you know exactly what to do for your clients step by step so nothing is missed
•  You’ll see my client management strategies to keep clients happy without having to working terribly long hours.
•  How I deal with the constantly changing standards of SEO so you can consistently deliver premium results for your clients
•  I’ll show exactly how to build the right systems, and outsource what you don’t like so that you only spend time on what you do like.

MODULE #4

OUTSOURCING MASTERY

• Dont want to do SEO? I’m going to show you how you can outsource the bulk of the work while you simply collect the checks!
•  I walk you through how to automate the whole delivery process so you can make more money by working less
•  I’m going to give you the actual names of the companies I outsource my SEO work too and the results they achieved for my clients.
•  You’ll learn the best way to invoice clients every month automatically without the “Client Chase” trying to get payments every month.
•  You’ll see how to “Outsource Like a Boss” with my tips on hiring virtual assistants and using various service providers.

Week 1 – Introduction To The Course

• What To Expect From This Course
• Have Questions?
• Action Steps

Week 1: Building a Simple Agency Website

• Should You Focus On a Specific Niche & Service Offering?
• Getting Creative With Your Agency Name
• Registering a Domain
• Web Hosting
• Setting Up Your Website With WordPress
• Creating a Professional Email Address
• Recommended Themes & Plugins
• Website Graphics & Business Cards
• Walking You Through My Niche Focused Agency Website
• Offering Web Design & SEO?

Week 2: Setting Up Your New Business

• Introduction To Week 2
• Starting Your Own Company
• Registering an LLC
• Setting Up Your Business On Google+ & Yelp
• Why Having a Partner Will Help Grow Your Agency

Week 2: A Project Management Approach To Tasks

• Introduction To This Section
• Introduction To Trello
• Trello Setup & Demo
• Trello SEO Overview
• Google My Business
• Bing Places
• Apple Maps
• Bing Webmaster Tools
• Google Search Console
• WordPress Plugins
• Buffer Social Media Syndication
• Jetpack Social Media Syndication
• Google Analytics
• Pretty Link Lite – Setup a Review Link
• Marketers Center Services
• Schema
• Content
• Google Shares
• Brightlocal Reports
• SEO Powersuite Audit
• On-page SEO
• Silo Structure
• Final Walk through

Week 3: How To Acquire New Clients

• Introduction To Week 3
• Video & Photo Tools
• Creating Valuable Website & Local Analysis Videos For Potential Clients
• Scopeleads Intro
• Scopeleads
• Finding Businesses That Already Spend Money
• Using LinkedIn To Approach Prospects
• LinkedIn Auto Client Method
• Using Moz Local
• An Example Prospect Video That Landed Me a $750/month Client
• An Example Prospect Video That Landed Me a $500 Website Design Client
• Template Emails For Contacting Potential Clients
• Following Up With a Cold Call
• Cold Call Tactic – Offering To Setup The Google+ Business Page
• Offering To Meet Clients In Person
• Using Maps Prospector To Find Unclaimed Listings
• HubSpot Sales For Email Prospecting & Tracking Email Opens

Week 3: Using UpWork To Land Clients

• UpWork Introduction
• An Overview Of UpWork
• Creating Your UpWork Tagline
• Creating Your Upwork Video
• Writing an UpWork Overview Summary
• Building Your UpWork Portfolio
• Adding Profile Keywords
• Profile Categories and Experience
• Taking UpWork Tests
• Certifications – Work History and Other Experience
• Your Hourly Rate – Pricing Perception
• Setting Your Availability
• Submitting Proposals The Unique Way
• Speed and Proposal Tips
• Skillshare Free Course Case Study
• Offering To Do Fixed Rate Work Vs. Hourly
• Closing The Deal & Landing Clients
• Taking Small Jobs
• Upgrading To Freelancer Plus
• Outsourcing SEO Case Study

Week 4: CRM Tools & Automation

• Introduction To Week 4
• Getting Started With Nutshell
• Setting Up a Lead System In Nutshell
• Integrating WuFoo Forms with Nutshell
• Using Google Drive as a CRM

Week 5: Closing Sales, Proposals & Invoicing Clients

• Introduction To Week 5
• Providing Clients With a Proposal For
• Contracts For Your Work
• How To Invoice Clients
• Creating Case Studies After Getting Positive Results For Clients

Week 5: Working With Clients

• Onboarding Your Clients
• The Typical Types Of Clients You Will Find
• Scheduling Bi-weekly or Monthly Calls
• Taking Notes & Being Hands Free
• Organization For Next Steps, Scheduled Calls & More
• The Importance Of Regular Communication
• The Mentality Between Getting a $300 Client vs. a $1000 Client

Week 5: Pro-Active Communication About Client Success

• What Does It Mean To Be Pro-Active?
• Listen to 5 Phone Calls
• Leadpages Custom Rank Tracking & Audit Reports For Clients

Week 6: SEO Tools & Services I Use

Introduction To Week 6

• SEO Powersuite
• LongTail Pro Keyword Research
• UpCity Local SEO
• Brightlocal
• GeoRanker For Checking Your Rankings
• SerpBook
• SEMRush
• Sales Genie
• Teamwork
• Leadpages & Thrive Themes
• Unbounce
• Ahrefs
• iWriter
• CallRail
• Social Media Auto Posting: JetPack & Buffer
• Infinite WP – Website Management

Week 7: Outsourcing & Becoming The Middle Man

Introduction To Week 7

• Should I Outsource Or Do The Work Myself?
• Pricing Your Services Higher
• Bartering Services
• The Hoth
• Marketers Center
• FatJoe
• PosiRank
• Source Market
• Web Ranker 2.0
• Warrior Forum – NDOSEO
• Mark Herre – SEOGame
• 51 Blocks
• Lightning Rank
• Serp Champion
• Diggity Links

Week 8: Conclusion & Focusing On Staying Consistent

• Staying Focused On Your Business
• Conclusion To The Course

Bonus: Google My Business Course

What To Expect In This Course

• Why Having Google My Business is Critical For Every Local Business
• Intro To Google My Business
• An Example Google My Business Page Setup
• Setting Your Service Distance & Address
• Selecting The Best Business Category
• Tagging Photos Inside Of Google My Business or Using Picasa
• Bulk Tagging Photos With a Location
• Viewing Insights About Your Business
• A Completed Google My Business Profile – Getting to 100%
• Why Reviews Are So Important
• Responding To Reviews
• Grade.us
• The Review Handout Generator
• Bonus: Interview With Rahul Alim of Custom Creatives
• Interview with Rahul Alim of Custom Creatives.mp4

Bonus: Coaching Calls

• Coaching Call #1 – Mindset & Focus
• Coaching Call #2 – Getting Clients
• Coaching Call #3 – Outsourcing SEO & Web Design
• Coaching Call #4 – Client Organization & Systems

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 Here’s What You’ll Get in John Shea – The SEO Consulting Blueprint

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