Joanna Wiebe – The 10x Freelance Copywriter

The original conversion copywriter, Joanna has optimized web and email copy for the likes of Wistia, Buffer, Crazy Egg, Neil Patel, Shopify, Indochino, Invision, Tesco and countless others.

Joanna Wiebe – The 10x Freelance Copywriter

My life and my business changed the day a brilliant business coach told me this:
It’s okay to work weekends.
For years I’d felt like I was doing something wrong when I worked hours that other people at boring day jobs didn’t work. I’d roll my eyes and excuse my crazy day with dismissive comments like, “Yeah, I work too much.” And then I’d head to my desk after dinner and work there until bedtime. Blissfully.
I wasn’t a workaholic. I’m not a workaholic. But I’m not a freelancer either.
In this training, I’ll show you everything I’ve learned to go from a holy-crap-am-I-freelancing? to a seven-figure copywriting business.

Your Instructor
Joanna Wiebe
The original conversion copywriter, Joanna has optimized web and email copy for the likes of Wistia, Buffer, Crazy Egg, Neil Patel, Shopify, Indochino, Invision, Tesco and countless others.
She’s been invited to teach conversion copywriting on the stages of Mozcon, Heroconf, SearchLove, CXL Live, CTA Conf, SydStart, Problogger, DCI Summit, Authority, Microconf, Wooconf, Business of Software and dozens more.

The CEO of Freelancer.com and Warrior Forum, Matt Barrie read Joanna’s ebooks on a flight back to Australia, promptly told his team to read them, promptly invited Joanna to be interviewed for his massive audience, and promptly proclaimed – without a word of prompting – “These ebooks changed my life.”
And when Brian Clark – one of the best known copywriters on the planet – wanted to hire someone to optimize his copy for Rainmaker, Digital Commerce Institute and Authority, guess who he hired. Yup: Joanna. She is the cofounder of Copy Hackers.

The Curriculum
First things first!
FIRST: How Jo proposes you 10x (24:32)
The 10x Freelance Copywriter: Start by setting inspiring goals for these 3 things (14:32)
The 10x Freelance Copywriter: Stop shoulding all over your business (9:50)
The 10x Freelance Copywriter: …But are you really? (9:25)
Worksheets and presentations for this module

MODULE 1: The foundational core: Systems and time-saving processes
FIRST: How to get the most out of this module (8:42)
10x Freedom: Theme your days (32:41)
10x Freedom: Use calendar blocks (23:04)
10x Clients: Create a client wishlist (17:32)
10x Clients: Add a VA to your client consideration process (26:43)
10x Revenue: Stop selling hours (16:23)
10x Leads: Systematize referrals (22:52)
10x Clients: Digitize your paperwork (14:03)
10x Results: Hire yourself (8:26)
10x Leads: Start playing the long game (16:53)
Checklist – Are you ready to move on when the next module goes live?
Worksheets for this module
Presentations in this module

MODULE 2: The confident fluff-free copywriter is the one who can 10x
FIRST: How to get the most out of this module (9:34)
10x Freedom: What a copywriter is not. (HINT: If your clients think any of this stuff, you’ll earn a fraction of what you could.) (23:23)
10x Revenue: Why you should be a conversion copywriter (even if you don’t call yourself one) (21:32)
10x Confidence: Where copywriters fit in growth organizations (5:34)
10x Freedom: Do this to prevent run-ins with your client’s team (15:03)
10x Confidence: “This is my process” (14:27)
10x Confidence: What happens during research and discovery (47:24)
10x Confidence: What happens during writing, wireframing and editing (24:51)
10x Confidence: Over-the-shoulder tutorial: Wireframing (17:03)
10x Confidence: The kind of feedback to ignore (and how) (22:51)
10x Confidence: What happens during experimentation / validation / testing? (48:21)
10x Confidence: Introducing The Cheatsheet of Awesomeness (13:00)
10x Confidence: How to collect your results (26:20)
Checklist – Are you ready to move on when the next module goes live?
Worksheets for this module
Presentations for this module

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