GrowthX Academy – Million Dollar Marketer
$1,997.00 Original price was: $1,997.00.$158.65Current price is: $158.65.
In this course I’m opening the kimono on everything I know about growth.
Paid Acquisition? We’ll explore the anatomy of my own ad campaigns.
SEO? Let’s put my own backlink authority to the test.
Conversion Rate Optimization? You guessed it, full exposure.
GrowthX Academy – Million Dollar Marketer
Why this course?
Most lectures on marketing, sales, and “business” are taught by academics… theorists.
Theorists have never run a company, never raised money, and never had to explain to their boss why they didn’t hit their numbers.
Once I saw a “social media viral strategy” course that looked promising. Before enrolling I researched the instructor… 59 followers on Twitter. What gives?
In this course I’m opening the kimono on everything I know about growth.
- Paid Acquisition? We’ll explore the anatomy of my own ad campaigns.
- SEO? Let’s put my own backlink authority to the test.
- Conversion Rate Optimization? You guessed it, full exposure.
Class Curriculum
Identify your Target Audience
- Introduction – Start Here (3:30)
- Stakeholders (8:01)
- Buyer Psychology (18:45)
- The Path to Purchase (21:00)
- Customer Profiling (10:21)
- Pain Scoping (4:00)
- [Bonus] Rapid Customer Development Case Study
- Projects & Exercises
- Resources
- Summary
Paid Acquisition
- Introduction (0:53)
- Display (20:54)
- Retargeting
- Retargeting Audiences (4:31)
- Search (5:55)
- Google AdWords (18:47)
- Simple ROI Dashboard
- Live Account Exploration (13:01)
- Intro to Landing Pages (4:23)
- Landing Page Tutorial (88:57)
- Projects & Exercises
- Resources
- Summary
Organic Acquisition
- Introduction (1:22)
- Calculate Traffic Goals (4:22)
- Organic Channels
- Intro to SEO (13:11)
- [Bonus] Blog Post SEO Teardown (11:09)
- [Bonus] Ecommerce Store SEO (25:24)
- [Bonus] Local Services SEO (22:14)
- Platforms (3:49)
- Social Media (3:58)
- Communities (7:16)
- Growth Systems (8:46)
- Intro to CRO (6:40)
- Projects & Exercises
- Resources
- Summary (1:10)
Analytics
- Introduction (5:18)
- Content Analytics (13:00)
- Product Analytics (13:00)
- Growth Analytics (3:38)
- Retention Analytics (6:45)
- [Bonus] Retention Case Study
- Intro to SQL (1:12)
- Projects & ExercisesResources
- Summary
Partnerships and Referrals
- Introduction (0:53)
- Types of Referrals (6:06)
- Customer Referrals (14:24)
- Scaling Word of Mouth (8:23)
- Bonus – Partnership Launch Checklist (3:52)
- Bonus – Partnerships that Cut Costs (3:41)
- Projects & Exercises
- Resources
- Summary
[Bonus] Technical Marketing
- Introduction
- JavaScript Event Handlers (28:18)
- Intro to APIs (55:27)
- ROI with SQL (29:52)
- Web Scraping
- Automations
- Projects & Exercises
[Bonus] Competitive Strategy
- Brand Safety
- Positioning & Differentiation
- Migrating Clients
- Intercepting Interest
- Projects & Exercises
[Bonus] Conversion Rate Optimization
- Do’s and Dont’s
- Server vs Client-side A/B Testing
- Single vs Two-tailed Measurement
- Tools How-To
- Projects & Exercises
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GrowthX Academy – Million Dollar Marketer : Sample
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