Fred Lam – Google Playbook Display

Step #1: Bridging The Offer
The Secret Page That Unlocks Your Sales

Most people failed with Google Display Network not because of their product of service offerings.

It’s because they are missing a critical step that rarely anyone is aware of. Even the “gurus” don’t even know.

It’s the landing page that the users lands on the second they’ve clicked onto the Display Ads.

Most people would think that Google Display traffic is similar to any other traffic source where you bring your potential audience into seeing your offer right away.

If you do that, you’ll fail miserably.

When it comes to Google Display Ads, there’s a specific type of landing page you need to use.

I call it the bridging page.

It’s a specific page that rewires your audience’s mind before you even present them the offer.

Without this specific page, you are going to lose a ton of money and will never get Google Display Network to deliver the results that you want!

Step #2: Your Responsive, Results-Driven Ad
The “Open Loop” Ad That Gets Cheap Clicks

Truth be told, traditional standard IAB banner ad sizes are history!

Google now makes it easy for you to use their new form of display ads called the Responsive Ads.

All you need to do is give them the image and copy you want to use and Google will automatically create all the sizes for you.

Best of all, ever since Google released Responsive Ads, we have seen a significant difference in our cost per lead and cost per sale!

However, crafting a display ad is an art of science and psychology.

You don’t want to sell directly in your Responsive Ads.

You need to create what we call it the “Open Loop” to capture your audience’s attention and get them into your sales funnel and your bridging page.

If you were to treat Display Ads just like any other traffic sources, then you will be put into what consumers called the Banner Blindness.

They will simply ignore your ads and that will never get you the results you want!

Step #3: Laser-Targeting Audience
Find Your Hungry Buyers Within The Massive Web

Once you’ve gotten the Bridging page for the offer and Responsive Ads in place, the final step is the targeting and campaign structure.

With over 95% of placements on the Internet, targeting is key!

In fact, inside Google Display Network, there are over a dozen ways for you to target your potential customers.

This is where the complexity of Google Display Network comes into play.

What should your targeting be and who should you be showing your ads to?

And with various ways of targeting within Google Display Network, it doesn’t help but cause more confusion than it should be.

However, good news is, Google Display Network targeting is far more effective than other traffic sources and can be comparable with Facebook.

But you need to know what you are doing to make it work.

After spending millions of dollars (profitably) we have innovated a specific targeting system for Google Display Network.

Without it, you will be blindly advertising to consumers who may be irrelevant to what you have to offer which can result in wasting unnecessary budgets.

Once you’re able to get the targeting right, you’ll be unstoppable with our proven 3-Step Process!

Finally, at iPro Academy, we’ve created a complete, step-by-step training that documents our entire process that you can start using immediately to turn Google Display Network into a revenue and lead-generator.

This is the exact playbook that we use to train our team at iPro on mastering Google Display Network and how we use it to generate more leads and sales for our businesses.

We have taken the most complex advertising network into a complete beginner’s friendly course that’s filled with baby steps to get you results!

Introducing our Google Playbook Display!