Fred Lam – FB Playbook Advanced

Facebook’s advertising algorithm is a lot more complicated than you can imagine.

There are countless variables to consider when you are scaling up your Facebook Ads which Facebook never deliberately shares such knowledge or does a good job sharing it with advertisers.

To make matters worse, Facebook constantly make changes to their algorithms, which makes it even harder for advertisers to scale up the right way.

Without understanding what Facebook ultimately wants and how their algorithms work, it causes advertisers to be confused and suffer from scaling up their ads.

One great example is the most recent, debatable release within Facebook…

…CBO (Campaign Budget Optimization).

This is a massive release within Facebook and left many advertisers questioning the purpose of such update.

In reality, CBO is built for scaling but advertisers are not educated properly on it.

Previously, when your budget is controlled in the ad set level, it is a nightmare to scale.

You have to be very cautious on increasing your budget so you do not reset the “Learning Phase” of your ad sets. Once you increased it more than 20%, the “Learning Phase” resets which can cause your campaign from making a decent profit to a sudden loss for your ads.

Facebook is well aware of this issue hence they released CBO for all advertisers and enforcing advertisers to use CBO for their campaigns. This is because when you use CBO, increasing your budget will not reset the “Learning Phase”.

But the underlying truth behind this release is far greater than what you think.

The ultimate goal for Facebook is to let their algorithms do the heavy lifting for you…

…and Facebook will make continuous updates to their algorithm to accomplish something bigger…

…that is to turn Facebook advertising platform into an A.I. for advertising to allow Facebook to do all the heavy lifting for advertisers.

I discovered this through an intimate conversation I had with a high-profile Facebook representative. It surfaced when I had the same questioning about CBO to him, and the truth is, it makes total sense on each update Facebook does!

Knowing that piece of intel, to scale up your Facebook Ads to 6-figure or even 7-figure and beyond, you can eliminate all the variables that the algorithm takes into consideration…

…and solely focus on 3 interconnected variables to scale up!

They are:

Like I mentioned earlier, Facebook will continuously make updates and it is outside of our control.

Luckily, there are 3 interconnected variables that we as an advertiser can control and that we should focus on when we scale.

I called these interconnected variables because each variable works hand-in-hand with each other. In fact, it is used to help you get better results when you scale up your Facebook Ads.

Let me explain this.

When you are able to take these 3 interconnected variables together, you can scale with confidence and potentially turn your winning Facebook campaign into a possible 6-figure or even 7-figure business.

Fortunately, you don’t have to figure all this out on your own and spend a fortune to know this.

I shared all my best-kept Facebook Ad scaling strategies in our newly-released, FB Playbook: Advanced.

I documented all my techniques, strategies and what we focus on across all my businesses when we scale up our Facebook Ads.

Regardless of what business you run, this FB Playbook: Advanced is for you especially if you are looking to scale up your Facebook advertising.

When it comes to scaling your Facebook ads, you need to look at your ROAS. However, the ROAS data that you see inside Facebook are flawed. They are incorrect and oftentimes, if you use the ROAS data within Facebook, you may be scaling your business at a huge loss. The reason I’m saying this is because your ROAS data within Facebook is only factoring your revenue and not your gross profit.

As a Facebook Advertiser, you need to be optimizing off of your True ROAS which factors in all the variable expenses to deliver your product.

In this module, we’ll explain in detail about ROAS and how to calculate your True ROAS to scale up with actual profit for your business. This formula is not available elsewhere and even some experts in the industry don’t even know how to calculate it and you’re going to learn exactly how to find your True ROAS.

Inside your Facebook Ads account, there are hidden data that most advertisers are not fully aware of. In fact, these hidden data are crucial for advertisers to scale up their ads. These hidden data are Audience Saturation, Auction Overlaps and Auction Competition.

Not only do you need to know where to find these data, you also need to understand them fully to make the right decisions and make the right predictions when you scale up your Facebook ads for your business. ! In this module, I’ll share with you exactly how to find these data and understanding how it plays a significant role in your business!

Majority of Facebook advertisers ignore this method. Almost all the Facebook advertisers I know are solely focusing on acquiring new customers. Truth is, your biggest profit is when to monetize from your existing customers. When a customer has bought from you, to convince them to buy more for you is easier than finding new customers and you have to have strategies in place to do so.

I call this the Post-Purchase Retargeting Method and within this method, there are 3 strategies that you should use simultaneously for your Facebook Ads. It is designed for you to make more sales and profit for your business!

If you recall, Facebook wants you to let them do all the heavy lifting and it is not just setting up a CBO campaign. It’s also within your creative. Facebook has recently introduced Dynamic Creative and the purpose of this achieve two goals. One is letting Facebook allocate your budget to your best-performing ad sets and second is allowing Facebook to find your best creative and prolong the lifespan of your ads and avoid ad fatigue.

In this module, I’ll be showing you how to use Dynamic Creative and CBO together and help you scale with this specific technique.

Here’s the honest truth. You will hit a glass ceiling when you are trying to increase your AOV (average order value). There’s one fact that I guarantee no other Facebook experts will disagree which is whoever has the highest AOV will always win.

However, at times, you have done all you can to increase your AOV but you are still breaking-even or losing some money when you scale. On the other hand, you don’t want to just ditch your hard-work, so what can you do?

Let me introduce to you my Tipping Method. This technique is designed for you to scale as high as you can while maintaining the profit for your business. It uses a specific manual bidding format that helps you get leads or sales at a lower cost than you normally would get to turnaround a campaign that doesn’t produce profit into profitability.

Facebook loves content. After all, Facebook created the name “newsfeed” for a reason. They want their users to consume content within their platform and if you help Facebook achieve that goal, you’ll be rewarded.

However, creating content is time-consuming and it is not the best use of your time. Luckily, we have a solution for this. I call it the Content Curation Method. This is a sneaky, little loophole that I accidentally discovered where you can use other people’s viral content while controlling a call-to-action on their website and creating a custom audience for retargeting.

This strategy will help you get cheap clicks and allows you to play within Facebook’s ecosystem to be rewarded with lower CPM!

Within Facebook, there’s a hidden way to broadcast your promotion and messages to your followers. The crazy part is, this specific strategy has helped me turn a small investment of $50 into over $7,000 in sales! It is rarely used by Facebook Advertisers and even some experts are not aware of this specific strategy. And in this module, I’ll show you how to use Facebook as a broadcasting tool and generate one of the highest ROI for your business!

We all know that the money is within lookalikes. We even build our entire Facebook account and train our pixels to get lookalikes to convert. We’re told to simply use the standard lookalikes that everyone uses. These can be your purchase lookalikes, your add to carts and even your pageviews. All these are great, but there are a secret list of lookalikes that I personally use that outperforms any of the traditional lookalikes that you know of. In this module, I’ll reveal all my secret lookalikes that I use so you can see immediate results with your ads!

Instructor

Fred started his working life over 13 years ago as a dishwasher. Knowing he wanted more from life, Fred began venturing into the online business world and shortly became a reputable media buyer in the industry. Today, Fred is the CEO of several multimillion-dollar businesses with the mission to empower individuals with simple education and digital automation. Fred has coached thousands of students around the world and continues to share his knowledge inside iPro Academy.

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