Empowered Soul – Transformational Marketing

From implementation to content creation, discover the core principles of Transformational Marketing. When done right, not only is the marketing process transformational for our clients … it is also transformational for US, as we dive deeply into our authenticity, and create content that is entirely congruent to who we are.

We’ll go through some of the biggest misconceptions about marketing and how to avoid some of the most expensive and time-consuming pitfalls that are common to creating an effective marketing system.

We’ll talk about the most important aspects of abundance mindset that have to become a part of our marketing process, and how to implement strategically so that you don’t waste any time, money or effort in the process.

Finally, we’ll do a deep dive into what YOUR most authentic marketing methods, so that you can implement from a place of congruence, right from the start.

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This week is all about avoiding “imposter syndrome” which stops so many Transformational Experts in their tracks when it comes to marketing! Whether you are new to your work or modality doesn’t matter … you don’t need years and years of experience in your field to be able to offer tremendous value.

You do, however, need to offer value from a place of authenticity and congruence … and this starts by asking yourself the right questions.

You’ll learn what you must avoid at all costs if you’re going to be successful in your marketing endeavors, how to get specific about what you offer without FOMO, and dive into the value of the transformation you offer.

This lesson is actually NOT about the standard “ideal customer avatar,” although we certainly need to define who stands to benefit the most from your sacred work.

What we will actually be doing is creating the very specific parameters that will be foundational to your marketing communication and laying the foundation for your unique, comprehensive content strategy.

In this lesson, we are diving into the heart of your unique content strategy! Your content strategy is the comprehensive thread of ideas and concepts that will be ever-present in all your marketing communications!

When you have a solid content strategy, the communications media you use become interchangeable. It doesn’t matter whether you are marketing via in-person networking, a Facebook group, email, social media posts, podcast interviews, smoke signals, singing telegrams … the core ideas and concepts you convey will always lead your ideal prospects into an ongoing relationship with you, all without sabotaging client enrollment!

We will also cover best practices for getting marketing content out of your head and into a format that your prospects can engage with. Finally, we will cover some of the biggest content mistakes to avoid so that you capture and maintain your prospect’s interest as they begin their journey of transformation with you.

In this lesson, we get down to the brass tacks of actually generating some leads! We’ll get into the nitty gritty of how to actually get your ideal prospects to raise their hands and express their interest in what you offer.

We will dive further into implementation strategy so that you won’t waste time, money, or effort as you develop your marketing system. You’ll learn how to start building your flow of leads without having to invest heavily into advertising or infrastructure until your marketing has earned further investments! And because we’ve laid a solid foundation, you’ll be doing all of this in a way that is congruent and authentic to you and your transformational work.

In this lesson, we’ll get into the details of how our overall content strategy gets implemented into actual content.

We’ll talk about various content “modules” that you may or may not choose to use, based on what is congruent to you and your transformational work.

Ultimately, we want the prospects that we are most ideally positioned to serve to self-select as our potential clients … all while unqualified leads automatically de-select themselves through our marketing content and process!

This creates an incredible layer of safety for us, so that we can most authentically express ourselves through our business and sacred work. A solid lead qualification process means we can take risks and experiment freely within our business, knowing we have a solid and supportive “tribe” that aligns to what we stand for.

Your website isn’t actually the main focus of your marketing endeavors … in fact, you don’t technically need a website if you don’t want one, and we are certainly not starting by creating a website!

Eventually, though, you’ll probably want a website, and we don’t want it to undermine your marketing efforts or your content strategy!

In this lesson, we’ll cover the biggest mistakes most Transformational Experts make when it comes to their website content … and what to do instead!

Of course, not every single one of our ideally qualified prospects will become our client or customer! They simply aren’t quite ready to work with us … yet. That doesn’t mean they won’t work with us in the future.

In this lesson, we’ll talk about how to nurture your existing leads in both a strategic and systematic way. We’ll go back to the foundations you laid in Lessons Two and Three and adapt what you uncovered so that you can create content for your existing leads that keeps them interested and engaged until they are ready to work with you.

We’ll also talk about how and when to scale your lead generation efforts! There is no shortage of people in the world … and there is no reason for you to not be able to scale your impact and income as much as you wish.

Get immediately download Empowered Soul – Transformational Marketing

All lessons will include HOMEWORK in the form of written worksheets and implementation steps!