Demand Curve – Growth Training

Demand Curve – Growth Training

Our course includes in-depth content and hands-on help
Content

We’re growth experts who’ve grown today’s largest startups. We’ve turned our strategies into the best-reviewed growth marketing course. It contains no fluff, and it helps you execute on growth ideas within hours.

We’ve flipped the traditional course model on its head: You will spend 20% of your time learning and 80% of your time actually growing your company — with our help along the way.

Your experience is tailored to your company type: B2C, B2B, mobile, SaaS, service businesses, agencies, and more.
Feedback

Courses include access to our team of growth experts. They answer questions, brainstorm strategy, and provide detailed feedback. You’re getting an experienced growth advisor in your back pocket.

They can audit your full marketing stack, including your ads, landing pages, conversion tracking, and much more.
Projects

The last component of our course is projects. Step-by-step, projects walk you through implementing our course content. You’ll use them to grow your company while you learn.

Putting it all together, this is the full Demand Curve experience: You read and learn on your own. We’ll show you step-by-step how to execute. We’ll review your work so you perfect it.
Examples of what we teach

Our curriculum consists of in-depth, tactical insights. There is no fluff. As you learn, you can apply these tactics to grow your company in real-time. Our expert team is here to answer your questions along the way.
Customer Acquisition

We’ll help you launch and scale channels best suited for your company. You’ll learn advanced tactics for channels including:

Facebook/Instagram, Google, LinkedIn ads, Pinterest Ads, Snapchat Ads, YouTube, Quora, and others
B2B leadgen and cold outreach
Content marketing and SEO

We train SaaS companies, e-commerce startups, mobile apps, games, and service businesses.
Growth Strategy

Our team breaks down your growth goals, business model, product(s), and target markets to develop a growth strategy tailored to your company.

We’ll help you identify your ideal growth channels, how to better define and reach your target audience, and how to craft the right messaging to convey your value.

You’ll save months of trial and error by leveraging proven growth strategies we’ve used for companies similar to yours.
Analytics & Tracking

We help you set up conversion tracking and analytics. More importantly, we help you identify and measure the metrics most critical to your company.

Step one is understanding what’s worth measuring. Step two is measuring it properly.
Experimentation

Growth happens when your team takes a scientific approach to identifying and testing the highest-impact projects.

We teach you these processes so you can continue driving growth far after Demand Curve.
Landing Pages

Low-quality landing pages result in wasted advertising efforts and missed revenue potential. We give you a step-by-step process for writing and designing high-converting websites.

We’ll show you the best-converting landing pages we’ve ever seen.
User Onboarding

A good user onboarding experience is one of the most critical parts of your funnel. Yet, it is one of the most neglected.

We’ll help you design an onboarding experience that helps users discover the core value of your product — turning them into engaged customers.
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A few of the growth tactics that you’ll learn and implement
1

Learn efficient ways to acquire B2C, B2B, mobile, and local customers.
2

Run ads on all major channels—using effective, 2020 techniques.
3

Track how site visitors behave, and learn how to act on that data.
4

Make top-tier ads that people click for the right reasons.
5

Write, build, and test landing pages that convert better.
6

Master the tools of the trade: Hotjar, Google Analytics, and more.
7

Create a high-converting onboarding experience.
8

Leverage content marketing and SEO to generate revenue—not just traffic.
9

Master B2B outreach tactics: how to scrape, email, and convert leads.
10

And 50+ additional modules. With each, we provide in-depth explanations, reference material, and expert feedback. These insights are sourced from our real-world learnings. We’ve used them to grow Microsoft, Clearbit, Segment, Imperfect Foods, Tovala, and many more.
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We’ve taught growth to more companies than anyone else.
Working with Demand Curve was a game changer — the global team has gotten enormous value out of the work they’ve done with us. They’ve revamped how we think about lead generation via email and ads, and taught us a new rhythm around approaching and nurturing customers.
Masha Reutovski
Sr. Marketing Manager, Microsoft
This is the team you want to learn growth from. They know every channel and every tactic. And they know how to scale efficiently.
Elie Schoppik
Founder, Rithm School
You learn the tactics Bell Curve uses to grow their clients. When I wrote the growth book, Traction, I hoped someone would build a course like this.
Justin Mares
GET Demand Curve – Growth Training download

Founder, Perfect Keto
I’ve learned so much as a new marketer that probably would have taken at least a few months and considerable stress. The confidence boost I have now when running campaigns and publishing projects is unparalleled.
Brent Jensen
Growth, Hoppier
These are the people we go to for growth advice. They pointed out what we needed to change in our Facebook/Instagram strategy and landing pages — and it made the difference.
Brian Krall
Lead Developer, Tovala, YC W16
I’m a junior marketer at a startup preparing to aggressively begin paid acquisition. I knew enough growth to be useful, but I needed to know more to be very effective with ads.
Demand Curve provided the hands-on feedback and walkthrough references needed to level up to senior-level skills.
Max Orshan
Growth Strategist, Rhino
The Demand Curve team knows paid acquisition, conversion, landing pages, and a lot more very well. If you’re lagging behind on your growth skills, let them teach you what you’re missing.
Alex Kracov
Head of Marketing, Lattice
The Demand Curve course might be the most valuable thing I’ve done for my career. They really helped me develop a growth mindset. The course allows you to tailor your experience to serve the needs of your business, and every project you do contributes to growth in a direct way. Best of all, you’re able to get honest, in the moment feedback from instructors.
Candace Kim
Marketing, Scanwell, YC S18
We landed two big meetings using their cold outreach strategy — while we were still in the course.
Wayne Anderson
Co-Founder, Smart Alto, YC W17
Early-Stage Startups
Solo Founders
Small Businesses
Enterprises
You’re working with the best.
We’re Demand Curve. Our growth knowledge comes from our growth agency and our large marketer community. We also run growth talks for Y Combinator, TechCrunch, and Google.
We write TechCrunch’s monthly growth marketing column.
Read the Column
Demand Curve is a Y Combinator-funded company. 35% of the companies we train are YC alumni.
We’ve spent $200,000,000+ on Facebook and Instagram ads.
We teach the pros.
We give growth talks at Google, StartX, Village Global, and Y Combinator.
$400M+
Revenue Produced
20,000+
Community Members
Demand Curve’s marketing guide is a top 3 all-time book on Product Hunt.
Read the Guide
Demand Curve founder Julian Shapiro is interviewed on the Indie Hackers podcast.
Hear the Podcast
Pricing

A course costs $349 to $5,800 just one time. Compare that to growth contractors, full-time hires, or agencies who cost thousands per month.

Plus, included in that price is hands-on advice and feedback from our world-class growth team who’s grown many of today’s biggest startups.
Mini Courses
$349 to $999

Buy individual sections of our Full Course, e.g. just Google Ads or only Content and SEO.

For comparison, our Full Course (on the right) includes every Mini Course plus sections not sold individually. The Full Course also includes company strategy help and more extensive feedback.
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Full Course
$
5,800
$
3,999
Only 8 spots left for August at this price.

Learn the full breadth of growth marketing. Plus, get in-depth help every step of the way.

Your experience is tailored to your company and market.

We’ll dive into your Facebook Ads, Google Ads, landing pages, emails, and everything else — to correct mistakes and suggest better ideas.

All our courses are online and self-paced. Course content is written (not live) and feedback from our team is asynchronous.
Have questions?
Buy Now

Access a Mini Course for 1 year.
Access our growth instructors for 1 month after submitting your final project.
No fluff. Concise, tactical insights you can apply immediately.
Get expert feedback to ensure you properly implement our insights.

Access the entirety of our curriculum for 1 year. See the full syllabus here.
Access our growth instructors for 6 months.
Get extended access to our team for deeper feedback and help.
We’ll provide feedback on your copy, value props, ads, analytics, emails, outreach strategy, and much more.
The course is tailored to your business model and product.
Discount pricing for teams.

How do we compare to a growth contractor or an agency?

We’re cheaper and we drive more impact than our alternatives. Our training improves your growth skills — instead of outsourcing them to others.

We train your team in growth and we provide tailored, step-by-step instructions for growing your specific company. We’re hands-on and we help you see results. We’ve done this for the biggest startups in the world.
Agency or Contractor
Cost
$349 — $5,800
$60k+ per year
Time Until Results
2 weeks
Months to find and onboard a good person. And they need to ramp-up before they can show results.
Risk
Because we source growth insights from thousands of companies in our marketer community, our tactics are up-to-date and accurate.
Contracting a single person or agency is a gamble. How much experience do they have growing a company just like yours?
“Working with Demand Curve was a game changer — the global team has gotten enormous value out of the work they’ve done with us. They’ve revamped how we think about lead generation via email and ads, and taught us a new rhythm around approaching and nurturing customers.”
Masha Reutovski
Senior Marketing Manager, Microsoft
Meet the team
Julian Shapiro
Co-Founder

Julian is one of the best-known thought leaders in growth marketing. He writes TechCrunch’s monthly marketing column, wrote the web’s most popular guide to growth at Julian.com, and appears on major tech podcasts including Mixergy and Indie Hackers.

Prior to Demand Curve, Julian was the VP of Marketing for Webflow, and helped run marketing for both Heap Analytics and Clearbit.
Neal O’Grady
Co-Founder

Neal co-founded the award-winning growth marketing agency, Bell Curve. His ad optimization software has been used to oversee $250mm in ad spend.

He’s also a web design author, whose writing has appeared on David Walsh, Creative Market, Creative Bloq, and .net Magazine.
Justin Setzer
Co-Founder

Justin was one of the early members of Grammarly’s growth team — where he managed $50mm in ad spend and led the conversion team, helping grow Grammarly to tens of millions of users.

Justin is also the Director of Growth at Bell Curve, the renowned Silicon Valley marketing agency.

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