ConversionXL (Wesley Bush) – Product-led SaaS Growth

Learn the key elements that go into creating a product-led growth engine.

Topics covered:

• Considerations when deciding between a free trial or freemium offer
• Core differences  between a traditional and product-led growth model
• Master three core fundamentals to see new users convert to paid

If you’ve used Marketing Qualified Leads (MQLs) in the past, you need to dramatically change the way you approach lead qualification when building a product-led growth strategy. For this to work, you need to use Product Qualified Leads (aka PQLs) as your lead scoring needs to be based on user behavior that is tied to value.

Topics Covered

• Why MQLs are worthless for a product-led growth strategy
• Why you shouldn’t track everything in your product
• What metrics you need to watch and how to create a proactive metrics dashboard

Dive into two frameworks that you can use to find your best customers and multiply them.

Topics Covered

• How to find your best customers in a sea of data
• What you need to ask your favorite customers. Yes, this means actually talking to them (spoiler alert)
• A different way to create personas for your product

Learn what to look for when going through the user journeys of your favorite customers.

Topics Covered

• Identify your product’s aha moment without pulling your hair out
• Why you need to know your product’s “job-to-be-done” and how to define it for your business
• Understand the fundamental elements that go into your customer’s upgrading

See how you can eliminate “busy work” in your current onboarding process (if you have one) and help more people experience the value of your product.

Topics Covered

• What to look for when trying to find your product’s aha moment
• How you can create an onboarding sequence that will help more users experience an aha moment in your product
• When you should & shouldn’t add friction in your onboarding

Learn how to build several onboarding tracks that will help you get new users experiencing your product’s core value.

Topics Covered

• What the top 1% of SaaS companies do differently when onboarding
• The most painful mistakes to avoid when building an onboarding track
• How you can create an onboarding sequence that will help more users experience your product’s core value

Software is quickly becoming a commodity and as a result, it’s more important than ever before to help your users become successful or you risk a competitor stealing your hard-won customers.

Topics Covered

• Why your free trial & freemium content engagement strategy shouldn’t be too different than inviting people to dinner
• Why you need a behaviour based content engagement campaign
• Why everything you send your users should be benefit-driven