Lesson 1
What is a Martech Stack and how does it solve my marketing problems?
Contrary to common practice, a marketing tech stack is more than just the motley collection of tools you’ve been using to run campaigns. This class will cover:
- How to think about your stack, and the types of tools it should contain — You might just be overlooking a platform that can grow your business
- What problems the right stack can help you solve — Freeing up more time through automating your lead-gen and follow-up processes is just the beginning
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