Brian Rose – Broadcast Yourself

• Our 3-step process for combining your interests to find the perfect podcast topic for you. So you can hit the ground running with a show you’re excited about.
• How to craft your North Star Mission Statement. Uncover the core reasons why you’re starting your show and make it a true reflection of who you are. This keeps you motivated over time and makes your podcast something guests and listeners can rally behind.
• Assemble your “mini-audience”. This hand picked group of listeners will give you direct feedback so you can tweak and hone your show early on. This will put you miles ahead of ameature podcasters who take years to figure out what people want to hear.

• The “London Real Podcast Sprint”: Based off Google’s famous design sprints, this is where you test your podcast idea so you can make sure it’ll be a hit before you create your first episode.
• Your “1,000 True Fans” Roadmap: See how to align your interests with the gaping holes in the market and generate your first 1,000 fans as fast as possible.
• How to be “competition proof” and get people to see your show as a cut-above the other podcasts out there.

• The perfect microphone and software for you. See my recommendations based on your goals and budget. And avoid complex or expensive tools you don’t need.
• Everything you need to know when it comes to naming your podcast. Including real-life case-studies as well as must-know information regarding copyright and trademark.
• Step-by-step video tutorials on how to use your equipment (so you can master it fast — even if you’re not a “tech person”.)

• Proven email templates for getting well-known influencers to say “Yes” to an interview (You’ll see the exact emails I sent people like Dorian Yates that got him on my show — despite the fact I had a tiny following.)
• The London Real Interview Preparation templates — Go into the show knowing exactly what to ask and the key topics that’ll resonate with listeners. I reveal original word-for-word interview documents I prepared for guests including Robert Greene, Graham Hancock and Tim Ferriss.
• The 5 places where you’ll find a non-stop stream of inspiring guests all year long (and how to mine sites like iTunes and Amazon to find high-level people who would love to be interviewed by you.)

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• A detailed episode checklist we use every time before we launch an episode. This way, you can sit back and enjoy the conversation knowing it’ll come out sounding great.
• 3 “Instant Rapport” techniques to get your guests comfortable opening up to you (Plus, how to keep the conversation flowing by focusing on one thing.)
• Minimal post-production: How to edit in 1/10 the time the average podcaster takes

• My pre-interview ritual that gets me over my anxiety and “in the zone” before every interview (Yes, I still get nervous or stumble through awkward conversations if I don’t do this first)
• How to start, lead, and close a conversation while staying in the moment (if you ever get “stuck in your own head,” this will be a game-changer)
• My top techniques for creating deep connection (including the “Ice-breaker strategy” and my “80/20 rule.”) These powerful techniques help you go deep fast. Don’t be surprised when people feel so comfortable they share fears, struggles, and desires they’ve never told anyone before.

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• An in-depth, behind-the-scenes breakdown of the exact promotion strategies we use to get over 80 million podcast downloads and over 218,000 Youtube subscribers (and how you can apply them to your show)
• The London Real Podcast Marketing Blueprint for building a massive audience in just 15 minutes a day. (This includes my “Surround Sound Strategy” for bringing in a flood of listeners from day one.)
• How to land guest-appearances on well-known podcasts (and win over their listeners, so they tune into your show.)

• How to execute the perfect launch day (Plus, word-for-word templates you can use to generate enormous buzz for your show)
• How to deal with haters and critics so they don’t phase you
• Your Podcast Growth Blueprint — Plan out your next 12 months of content, set S.M.A.R.T goals, and track key “Success Metrics” so you can scale fast