Ben Settle – Copywriting Grab Bag

Download available within 1-2 hours. The single biggest mistake copywriters make with their email copy.  (This mistake almost guarantees you make a mere fraction of what you could—and should—be making.  See page 296.)

Ben Settle – Copywriting Grab Bag

• A secret way to use your competition’s product or service to sell yours (and without him even knowing about it—Page 116)

• Wipe out “writer’s block” when writing sales letters… with video games. (Page 16)

• How to “skeptic-proof” even your most outrageous claims and promises. (Page 38)

• What to do if you need to write a successful ad quickly—but have no idea where to begin (Pages 132-134)

Dear Friend,

If you want to double (even triple) the money you make from your sales letters… even if you’re brand new to copywriting, and struggle with it now… then this letter will show you how.

Here’s the story:

My name is Ben Settle. I’m a direct response copywriter and marketing strategist. And many of my clients are amongst the world’s most successful 7-figure marketers and copywriters —like Ken McCarthy (million-dollar ad writer, and creator of “The System Seminar”)… Mike Dillard (multi-million dollar info-marketer who has consulted Robert Kiyosaki’s website team)… and Captain Chris Pizzo (#1 marketer in the hyper-competitiveself defense niche).

Anyway, here is why this is important for you:

I have created a product (called “The Copywriting Grab Bag”) that contains my entire system for writing winning ads for some of the richest and most successful marketers on the Internet.

However, this product is expensive.

There is no money back guarantee.

And, it’s NOT for the “casual” copywriter or marketer.

Frankly, most people probably should not invest in it at all.

Get immediately download Ben Settle – Copywriting Grab Bag

To help you decide, here are some of the secrets revealed in it:

• A sneaky (but 100% legal) way to use your competitor’s customer testimonials… in YOUR advertising. Page 40

• How to write money-making ads right out the gate—without needing any special “tricks”, formulas or swipe files. Page 169

• A secret way to get paid cash for ezine articles you’ve already written. Page 210

• The single biggest mistake copywriters make with their email copy. (This mistake almost guarantees you make a mere fraction of what you could—and should—be making. See page 296.)

• 3 ways to write irresistible bullet points that almost force people to buy whatever you sell. Page 113

• How to use an ordinary telephone to double your sales… and without doing any telemarketing. Page 180

• The little-known reason why capturing emails could be cutting your profits in half. (Capturing your customers’ email addresses is a “must” online… or is it? Find out why it could be eating your profits on pages 142-143.)

• Why “bad writing” and lots of typos can make you even more sales. Page 67

• How to create professionally produced Internet video ads on a “shoe-string” budget. Pages 188-190

• The best place in your ad to offer an upsell. (This is easily the most valuable piece of “real estate” for maximum upsells. Find out where it is, and how to use it, on pages 206-207.)

• The exact kind of content to give away on your website if you want to attract the best buyers. Page 254

• The incredible copywriting secret of a 480-pound woman who died while being surgically removed from her couch! (This tragic news story contains one of the single most powerful copywriting secrets ever discovered. Use it in your ads, and your response is all but guaranteed to increase—dramatically.) Page 21

• How to use an ordinary one-inch binder to sell more of your services than you ever could with a “sales letter.” (This secret method is used by a world famous “lemon law” lawyer I once hired. He never has to advertise and people flock to him in droves. Here’s how to use his method in YOUR business.) Page 43

• Why your swipe file could be crippling your sales right now… without you even realizing it. Page 82

• How to wipe out “writer’s block” forever… with video games. (No more writers block or struggling with the blank page. Just follow these instructions, and you can turn your Nintendo Wii into a copywriting machine—working tirelessly on your behalf to create one blockbuster ad idea after another.) Page 16

• How to write ads that turn non-buyers into buyers. (Works even on annoying “freebie seekers” who never buy anything). Page 118

• Why “boring” headlines often out-pull “exciting” headlines. Pages 270-271

This is one of “A-List” copywriter Doug D’Anna’s most profitable secrets.

Not one in 1,000 copywriters knows about it. And yet, it can dramatically increase the response of almost any ad you write.

And by the way…

Doug D’Anna’s copy has generated over $125 million dollars in sales for direct marketing powerhouses like Phillips Investment Resources, Forbes, Prevention Health Books, Lombardi Publishing, KCI Communications and many others.

He is also widely considered to be one of the world’s top copywriters—with endorsements and testimonials from Gary Bencivenga (universally called the “world’s greatest copywriter”), Brian Kurtz (vice president of Boardroom), Chris Marrett (Senior group publisher of Phillips Investment Resources), Walter Pierce (President of KCI Communications)… and more.

And some of the little-known secrets Doug reveals in Appendix 7 include:

Why people do NOT buy benefits (and what they do buy instead)… The secret of making people want to buy from you and ONLY you… What Joe Montana (the famous football star) can teach you about copywriting that no “guru” ever will… Why most copywriters should throw their swipe files in the trash… and…

This brilliant secret is used in many of the highest-pulling ads ever created.

And yet, you will likely never find it even whispered about in today’s most popular copywriting books, courses, and seminars.

Here are more secrets you’ll find in The Copywriting Grab Bag:

• How to jack up your profits by 10%, 15%, even 20% or more… without touching one word of your ad or current marketing process. (Catalog companies do this simple thing ALL the time. And there are a few smart marketers—online and offline—who make a small fortune every day using this secret, too. Details on pages 208-209.)

• The #1 “deadly mistake” people make when sending out free reports and lead generation pieces. (This common “blunder”—almost everyone using lead generation commits—destroys your credibility and practically guarantees nobody buys from you.) Page 147

• How to “delete proof” your email pitches. (Page 97)

• The #1 “big mistake” people make on their blogs that absolutely kills their sales. Page 239

• A single, “magic word” (often used with CNN newscasts) that will have your prospects glued to your ads—even with a hundred other distractions competing for their attention. Pages 190-191

• Why old-time copywriters purposely misspelled words and mangled the grammar in their ads. (And why you should test doing the same thing today.) Page 68

• How reading the Holy Bible and the National Enquirer together can give you unlimited ideas for your ads, sales letters, articles and products. Page 15

• Two little-known ways to get full page newspaper and magazine ads for pennies on the dollar. (One way is to use “remnant” space advertising. But almost nobody thinks to use this second way that is even easier and cheaper.) Pages 149-150

• How to use direct mail and space ads to drive highly targeted leads and customers to your website. (One huge mistake is relying on Google for leads. Here’s a way to generate more and better leads for less money, and without having to worry about Google’s next “algorithm” change.) Page 152

• How to use email to become a “household name” expert in your field. Pages 291-293

• A unique (but extremely simple and 100% proven) way for any online business to literally double your profits in 59 days or less. (Doberman Dan Gallapoo learned this incredible tip while working side-by-side with the late, great copywriter Gary Halbert. Best part is, almost nobody online does this. Which means, when YOU use it, you’ll stick out like a sore thumb—even against your savviest competitors.) Page 159-160

• A scientifically proven way (recently discovered by neurologists) to transform your frustration with writing ads into boundless creative energy. Page 168

• How to use social media sites to quickly and easily dominate your market. (Social marketing expert Brian Clark uses this secret to attract tens of thousands of readers to his blog each day. People are usually floored when they see how simple this is.) Page 238

• The “hidden danger” of swiping the highest pulling ads on the Internet. Page 306

• How watching a certain movie at your local video store can dramatically increase the response of your ads. (Go to page 18 for the title of this movie and exactly how to watch it. The late copywriting genius Eugene Schwartz called this one of the most important selling secrets everinvented—and it works for ANY kind of product or service you sell.)

• When using glowing customer testimonials in your ads can actually hurt your sales. Page 95

• Why tossing your order forms on the street can increase your response by as much as 30%? Page 178

• How even “newbie” copywriters can beat the pants off seasoned pros. (This secret is perfect whether you’re a freelance copywriter trying to beat someone’s control… or a marketer wanting to eliminate your competition.) Page 91

And by the way, while we’re talking about your competition…

The Copywriting Grab Bag features all kinds of ways to screw with your competitors’ heads…

…and even use their hard work to YOUR advantage.

For example: How to use your competition’s product or service to sell yours (and without him even knowing about it—Page 116)… How to destroy your competition’s sales by praising them to the moon in YOUR ads (Page 45)… and even…

This “stealth” copywriting method works almost like magic.

And it literally gets your competition to eagerly and happily help you write high-pulling headlines (and even let you know, before you run your ad, if they will work or not) for your sales letters without paying them a penny.

You can find this extremely valuable secret on page 122.

Here are some more secrets in The Copywriting Grab Bag:

• How to make your ads pull MORE money and response by putting LESS time into writing them. (This tip is perfect if you find copywriting to be slow torture.) Page 312

• A secret website where you can access almost every single direct response newspaper ad that has ever been published in the past 100 years. Page 27

• The single most profitable way to build a targeted opt-in email list of buyers. Page 281

• How to add sales appeal and value to the photos in your ads. Page 74

• A secret way to use your TV set to raise your IQ by 10 points. (And without even turning it on!) Page 191

• How to get noticed in hot, super-crowded markets where nobody knows who you are. (Most copywriters and marketers never think to do this. And it gives you a HUGE advantage over even your most popular, “cash-flush” competitors. Details on page 108.)

• How to “sell” people on your products and services… before they even see your ads or sales letters! Page 44

• A secret place to find your first copywriting client before you have a portfolio, testimonials or a “track record.” Page 89

• How to use “warning labels” in your ads to dramatically increase your sales. Page 110

• How to tell—almost 100% of the time—if the market is going to respond to a new product or idea before writing your ad. Pages 173-175

• How to become a virtual “celebrity” in your niche… even if you’re just starting out and nobody knows who you are. Page 209

• How to build a swipe file of the best direct mail ads in your niche that are running RIGHT NOW—free. (And without doing a lick of “leg work.” In fact, you won’t have to log onto your computer, leave your home or even get up from your chair.) Page 148

• A $13 book (not even about copywriting) that can teach you more about writing irresistible bullet points than most advanced copywriting seminars. Page 176

• The incredible copywriting secret (used by both P.T. Barnum and Mother Theresa) that lets you sell to even your coldest, most “sales resistant” prospects. Page 28

• The best and most profitable skill any blogger can have. (And nope, it’s NOT copywriting). Page 239

• How to stick out like a sore thumb in “hyper competitive” niches. Pages 45-47

• The “Hey Mitch” copywriting secret used by world-class copywriter David Deutsch—that lets you instantly determine if what you wrote is “good copy” without guessing or testing. Page 224

Speaking of David Deutsch…

David is one of the most respected and successful copywriters on the planet.

He has had multiple million-dollar controls running for powerhouse companies like Phillips, Agora, KCI and Boardroom (he even once had 6 controls running simultaneously for Boardroom—which is unheard of). And he has written ads for everyone ranging from small entrepreneurs to Fortune 500 companies.

Some of the secrets David reveals in Appendix 5 include:

How to make “technical” facts about your product sound fun and fascinating… 4 things every copywriter MUST know about design…A secret “back door” way to break into the direct mail industry… When you should NOT write in a smooth, “conversational” tone (and instead use stilted, boring “corporate speak”)… and even…

This is literally the single most powerful copywriting “secret” ever invented.

Believe it or not, the “big guns” in the multi-billion dollar direct mail industry don’t talk about “writing” or the fancy sales letter “choke holds” you read about in most books and courses.

Instead, they talk about this one thing—and one thing only—even the best copywriting books and courses tend to (at best) gloss over.

You can check this secret out in Appendix 5.

Here are a few more copywriting secrets you will find:

• An almost unknown way to use old religious texts to turn “dud” ads into cash-producing winners. (This thousand-year-old persuasion secret works even better today.) Page 34

• How to use your telephone to double your sales without doing any tele-marketing or even dialing any numbers! Pages 180-181

• Three ways to create “can’t refuse” offers people have no choice but to buy from. (Your offer is about 40% of the battle when selling via direct response marketing. By using any one of these “super hero” offers you almost can’tfail.) Pages 101-103

• How to use direct mail to dramatically increase the response of your emails. (And do it without spending one red cent on postage!) Page 97

• How to find dozens of “hidden” benefits about your product you don’t even know exist right now. (Ted Nicholas—who has sold over $200 million worth of books via direct response advertising—made a fortune unearthing the “hidden” benefits of his products. Here’s a simple way to do the same thing in your ads, and scoop up more sales and profits as a result.) Page 41

• How the legendary copywriter Mel Martin wrote ads so powerful people would order from them without knowing (or even caring about) the price. (This is taking copywriting to its highest level—and here’s exactly how he did it.) Page 176

• The one word Socrates (perhaps the greatest master of persuasion who ever lived) used to “sell” people on his ideas—even though they were dead set against him before! (This secret was also used by the late, brilliant copywriter Eugene Schwartz. Here’s how to use it in your ads.) Page 53

• How to almost completely eliminate bogus spam complaints. (Every time an email subscriber pushes the “spam” button, instead of using the “unsubscribe” link in your emails, you are one step closer to having your email and ISP “blacklisted”—where it’ll be almost impossible to get your emails delivered at all. Here’s a simple way to all but eliminate this problem with just a few key strokes.) Page 156

• The single best way to “survey” your market. Page 313

• How to use your customer’s natural procrastination and laziness to sell MORE of your products and services. (Procrastination is one of the most common ways a sale is “killed.” Here’s how to use your customer’s natural procrastination to your advantage and actually MAKE money from it.) Page 102

• The surprising way to use “recycling” to shoot your advertising response through the roof… while cutting your writing time in half. Page 61

• How to quickly and easily gain a “cold” prospect’s trust and confidence in your ads. Page 29

• The single best way to “thwart” the spam filters. Pages 293-294

• How to create better ads without doing any extra “writing.” (Million dollar copywriter Ken McCarthy taught me this extremely powerful “trick” and it works for almost any product you can imagine—from $10 eBooks to $10,000 seminars.) Page 70

• How to make your long copy ads and sales letter almost impossible NOT to read—

Get immediately download Ben Settle – Copywriting Grab Bag

This powerful little tip takes a lot of the “mystery” out of copywriting.

DC Comics (the second biggest comic book publisher on the planet) accidentally used this secret to bring their flagship character “Batman” back from the brink of cancellation in the 1980’s.

Today this exact same secret is used by the giant direct mail companies to bring in hundreds of millions of dollars per year in sales—because their customers simply MUST read their ads top to bottom.

You can learn how to use this secret in YOUR sales letters, on page 36 of The Copywriting Grab Bag.

Here are even more advanced copywriting secrets you’ll learn:

• The “unsexy” secret of one of the Internet’s most visited blogs. (According to the site’s owner, Brian Clark, people are baffled when they hear this and almost refuse to believe it can be this easy. You can read all about it on pages 242-243.)

• When swiping Eugene Schwartz and John Caples ads can destroy your response! (These are two of the greatest copywriters who ever lived—but swiping them can kill your sales. Here’s how to make sure you don’t fall into this common—but deadly—trap.) Page 130

• How to protect yourself from getting cheated in your business deals… without even using a contract. (Most business “cons” grin ear to ear while signing “iron clad” contracts. Here’s how to defang these “snakes” and send them away, never even bothering to deal with you again.) Page 50

• The 2 best ways to “arrange” your testimonials on the page for more sales and response. Page 96

• How to use an ordinary eBook to make yourself a “household name” in your niche—even if nobody buys or reads it. Page 212

• How to set up joint ventures with other marketers with giant lists—even if you’re a complete newbie with no name recognition or reputation. Pages 296-299

• How to get movie stars, TV celebrities, and even professional athletes to promote your products for you. Page 214

• How to make yourself the #1 most trusted business in your niche—even if nobody has heard of you before. Page 46

• How to use your computer’s email program to make complex concepts childishly simple to understand in your sales copy. Page 104

• How to use an ordinary calculator to make your copy tight and super easy to read and respond to. (World-famous novelist Stephen King actually uses this secret to make his books best-sellers.) Page 59

• How to eliminate most (and even all) of the “anxiety” of writing a new ad. (Getting started is hard for even the best copywriters. Here’s a simple “trick” that will get you started and cranking out copy fast—with no frustration or pain.) Pages 91-92

• How to “train” your list to be buyers right out the gate. Page 287

• How to “super charge” the selling power of your customer testimonials. Page 105

• How to use your swipe file without breaking the law. (Many copywriters who use swipe files are setting themselves up for potentially serious legal problems. Here’s how to “keep your nose clean” when using your swipe file.) Pages 128-129

• How to “brag” about yourself and your product in your advertising… without sounding arrogant. (In fact, most people love it when you talk to them like this. Details on page 100.)

• How to run your own profitable direct mail campaigns…