eCommerce Email Marketing Customer Lifecycle

Course Curriculum

Era of Relevance

We are living in the ‘Era of Relevance’ (2:22)

The downside of email irrelevance (1:32)
Customer life cycle (3:36)
Your customers feel valued and You feel in control (1:32)
Better numbers, more revenue (0:47)
Benchmark (0:35)

Overview

Andriy Boychuk (1:39)

Course in 5 modules (1:23)
How to take this course (1:07)
Video length up to 15 minutes (0:43)
Closed Community (1:10)
Technology is overrated (1:26)

MODULE 1: Strategy

Strategy overview (1:43)

Optin methods (8:59)
Pre purchase aka welcome flow (15:54)
Exit intent flow (5:02)
Abandonment cart flow (6:33)
Post purchase flow (9:44)
Bounce Back (3:07)
2x buyers flow (4:26)
Browser abandonment flow (3:15)
Win back flow (3:38)
Sunset flow (4:10)

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MODULE 2: Copy

Module breakdown (1:20)

Email guidelines explanation (10:28)
Footer message (3:44)
Opt in forms (3:24)
Surveys (1:52)
Share it with copywriter (1:25)

MODULE 3: Design

Module breakdown (1:02)

Template structure (9:58)
Hero images (2:22)
Let’s Design/Build it (12:05)
Text based emails (2:08)
Form Design (1:29)
Form Builder (9:57)

MODULE 4: Implementation

Checklist (2:03)

Email templates (17:50)
Forms (8:42)
Pre purchase aka welcome flow (7:23)
Exit intent flow (1:42)
Abandonment cart flow (9:01)
Post purchase flow (1:57)
Bounce back flow (1:53)
2x buyers flow (1:21)
Browser abandonment flow (2:49)
Win back flow (2:02)
Sunset flow (7:18)

MODULE 5: Evaluate & Optimize

Split test structure (3:18)

Split test criteria (1:17)
Split test subject lines (4:23)
Split test offer % vs $ amount (1:51)
Split test time delays (2:58)
Conclusion

Joint The Community (1:19)

Take Action (0:59)

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