21 Day Bestselling Author Platform

This includes writing a book that will satisfy readers in a popular market, and packaging it well enough to get them to pay for it. If this is your problem, my earlier course Guerrilla Publishing, or my free course on Writing Fiction That Sells, should help.

21 Day Bestselling Author Platform

“Book Marketing is Dead.”

I made that claim 5 years ago, and nevertheless authors continue to throw money away on book marketing strategies or author promotions that don’t work. Then they get frustrated, because their $40 promotion only gets a handful of sales, and isn’t enough to stand out from their nearest ten-thousand competitors.

Some authors are spending thousands of dollars on advertising just to break even – and that’s fine for them, but how can you afford to spend that much if your books aren’t already earning money? I constantly hear authors ask for FREE and EASY book marketing tactics that work, but there aren’t any.

The truth is, you’re going to need to spend some time or money promoting your books.

But there are two big secrets that will allow you to get ahead.

Get immediately download 21 Day Bestselling Author Platform

#1: Create a book people want to buy

This includes writing a book that will satisfy readers in a popular market, and packaging it well enough to get them to pay for it. If this is your problem, my earlier course Guerrilla Publishing, or my free course on Writing Fiction That Sells, should help.

#2: Own the traffic

This is the big secret to making money online. It’s taken me a decade of work, but now that I know what I’m doing I can boost traffic easily with organic traffic from natural search results.

“Ugh, you mean blogging?”

Basically, yes. I know a lot of authors hate blogging, because they don’t see any relationship towards writing new content and book sales; but that’s because they’re not writing content that attracts their target readers or building new traffic. Done right, you can grow a successful blog that attracts your target readers in under a year.

Right now, you probably need to pay for promotion or advertising to reach new readers. You’re paying to access someone else’s traffic or email list. The only long-term, FREE solution, is to bring all that traffic to you. What if you could get a 1000 visitors to your site a day, and convert those to 100 book sales. Now imagine if you could get 10,000 a day.

Nice, right?

I’ve been helping clients with this stuff for years, and even after laying out an exact, step-by-step plan for creating a funnel that attracts and converts readers on autopilot, most authors drag their feet at the blogging portion of it. They choose to go for “flash in the pan” marketing that sells a few books. Then, as their sales rank sinks into oblivion, they usually give up their dreams of becoming a writer or think their book just wasn’t good enough to make it.

I still knew it was possible to make a full-time living as a writer, however, so I mapped out an exact marketing strategy, and then ed publishing my own fiction so I could put my theories to the test. In a little over a year, I went from zero to over $10K a month in book sales, and I’m just warming up. I’m going to spend another year writing books, and push to hit $50K a month in book sales by 2018. Then I’ll put everything I’ve learned into this course…

The 21-Day Bestselling Author Platform

I mapped out the 21-Day Bestselling Author Platform at the beginning of my publishing journey, but I want to wait until I’ve tested everything out and know for certain what works and what doesn’t. We’re going to cover everything you need to making real money from your books:

★ how to build an author website
★ how to get traffic to it
★ how to get news media to talk about them
★ how to attract new readers
★ how to get people on their email list (not to mention setting it up)
★ how to create their author bio and story
★ how to write sales copy that sells the book and converts

and SO MANY other things. The problem is that most of this stuff takes months to build up, but authors are ready to publish right now and haven’t thought about their author platform until it’s too late. For far too many authors, the platform is something they decide to build after the book is ready, to generate more sales. So in this course, I’m only going to focus on powerful content marketing hacks that will take you from having no traffic or online presence, to having a powerful author empire that can launch bestselling books, in just 3 weeks.

THIS COURSE ISN’T FINISHED.

In 2017 I realized that most authors aren’t actually ready to commit to building a successful author platform, they just want to learn to launch and publisher a bestseller quickly. So I built Guerrilla Publishing. It’s the most complete publishing and book marketing course to hit the market. If you’re just publishing one or two books and don’t actually want a stable, long-term career as a full-time writer, that’s your best bet.

Guerrilla Publishing covers all the stuff I used to get my books selling so I could earn a living as a writer. And though I know a lot more than I’ve shared so far, I don’t like to teach things until I’ve actually done them. My new goals will be trying to hit the USA Today lists for both fiction and non-fiction, building my email list to 100K, and getting guest posts, podcast interviews and taking my platform to a much bigger level (which will make it easier to attract a traditional publishing deal).

In other words, I want to go from “making a living” to “being a famous author.”

I’ll share everything I’ve learned once I’ve got more to teach, and it’ll be my best course yet. When it launches, it’ll cost at least $749. But I’ll tell you a secret. Since it’s not finished yet, right now I’m offering as a bonus for students who join my Guerrilla Publishing program, which is only $349. So you’re basically buying in at less than half price and getting an extra course for free.

Build an author platform from scratch in under three weeks; and keep the sales coming in, month after month, with no advertising or marketing at all.

Get immediately download 21 Day Bestselling Author Platform

What’s included?

Each day we will focus on only one major goal or topic, but it will be packed full of stuff you need to do. There will be lots of written guidance but also practical videos on how to actually do all the steps, so you can watch along and copy what I do. The full course will cost $749, because I only want serious authors who are committed to building a long-term author platform that can support a writing career.

Course Curriculum

This course isn’t FINISHED!

When will it be ready?

How to write a heroic author platform that inspires people to love and support you

Why do you write? Who do you write for?

What’s your endgame? What are you building towards?

Craft yourself into a superhero – share your most awesome attributes

Define your readers as a select minority. Let them know you get it.

Your TWO author bios and where to put them.

Day 1 Challenge

How to write a book that millions of hungry readers will be hungry to buy

Are you writing for yourself, or for your readers?

Are you writing for a popular market? For ANY market?

Story and content vs. “good” writing

The cardinal sin of self-publishing

Find your minions. Make sure your book can satisfy them.

Day 2 Challenge

How to make a beautifully designed book that people will want to sleep with

Cover Design Basics

What most authors get wrong

Hook the right readers with feeling + genre

3 infallible layouts for any genre

Tips for non-fiction covers

Spine and back cover (getting it right)

Book formatting basics

Formatting for print

Ebook conversion (mobi and epub)

3D mockups to make your book look amazing

Day 3 Challenge

How to self-publish and distribute your book around the world for free

How to publish a book

How to get your book in bookstores

Writing your book summary and sales copy

An introduction to POD (Createspace vs. Lightning Source)

Going wide vs. KDP Select (Smashwords, iBooks, etc.)

Day 4 Challenge

Stand out, get found, increase visibility and make your book impossible to ignore

How to get your book FOUND

Keywords and categories

Hacking your also boughts

Show up on the first page of Google

Advertising strategies for maximum exposure

Day 5 Challenge

Get blurbs from famous people and hundreds of book reviews without begging

Before you ask for reviews

Don’t beg friends and family

Build a list of betareaders

First, offer value

Second, prove quality

Third, what’s in it for them?

Follow up three times

Day 6 Challenge

How to set up a perfect author website that sells books while you sleep

Do you need an author website?

What do you want them to DO?

WordPress, Squarespace, Wix, Weebly

Setting up your pages and content

Adding your optin form

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