Course Playbook

Introduction

The interaction model step-by-step process is explained. Explore the psychological keys behind the interaction model’s sales strategy.

Cold Calling

Unlearn everything you know about this high-stress topic. In this module you’ll learn how to handle that first call with a new client.

Qualification

Instead of chasing every new opportunity, learn how to turn the tables and start sizing up potential clients against your ideal customer profile.

Discovery

Move beyond the customer’s stated needs and start digging into their business to find the real problems that make hiring you an urgent priority.

Solutions

Learn how to build huge value and demand for your services by speaking directly to the customer’s greatest problems.

Proposals

Learn why proposals are less important than everyone thinks, and how you can successfully use a proposal to win more projects.

Work Plan

Learn how to kick off a project from a sale and lead your customers through the buying process.

Closing

Find out how the interaction model removes any