When I first started to learn about digital marketing I was a teenager—just 16 years old.

I had already been burned once by a marketing agency, so I decided to take matters into my own hands.

I was what you’d call a “scrappy entrepreneur” and was simply bootstrapping my business.

No funding, no big budgets. Just me and a laptop.

I’ve learned a lot since then, and if there’s one thing you should know about me it’s that I can’t stand OVERPAYING for anything. I love a good deal and strategies that pay more value.

Please pay attention to this now…

Marketing is like INVESTING. Some activities require some cash upfront, and others are just about making small deposits over a long period of time.

The reality is that much of your marketing requires ZERO cash.

The point is to implement the activities that you CAN right now, build your business, and then re-invest your profits back into the business.

THEN, once you have additional cash, you can choose to spend more on marketing (like I do now).

For example, I now allocate a significant amount of my budget on YouTube advertising (and I’d put in more if they’d let me), but it wasn’t this way before.

FIRST I implemented the basics, which you’ll learn about in my Advanced Marketing Program.

Once I got traction I began to hire contractors, buy traffic, spend money on ads, and more.

The Advanced Marketing Program

My 45-Module Course for Creating, Scaling, and Automating Your Business Using My Secret Marketing Tactics

• 

  45 Modules of Training over 12 Months

• 

  Learning Through: Audio, Video, Written Exercises, Cheat Sheets and Manual Guides

• 

  Everything broken down into Easy Pieces

The Big Promise:

In just the first 90 days, you can be in the top 10% of all online businesses by implementing just one tactic: a bulletproof sales process and infrastructure.

The BEST part? You don’t need to be super smart or savvy to use my business roadmap.

In fact, people that just follow the steps without overanalyzing tend to do better. So DON’T OVERTHINK the process, just take small steps every day.

And even if you do already consider yourself smart or savvy with marketing, keep an open mind and follow the straightforward structure.

This IS the path to breaking through and getting results!

SO—what’s inside the Advanced Marketing Program?

Well, I can’t possibly fit everything on this page, but let me share a rough outline of what we’ll be covering.

Note: of course this is subject to change and constantly evolving. Also, there are some “high level” concepts that may not be listed here.

SEE WHAT’S INSIDE THE COURSE

The Advanced Marketing Program

1. Module 1: Target Market Insights and Data

   1. Section 1.1 Introduction: Mindsets for Success
   2. Section 1.2 The Business Intelligence
   3. Section 1.3 Your Bigger Contribution
   4. Section 1.4 Target Market Insights and Data
   5. Section 1.5 Customer Nightmares and Miracles
   6. Section 1.6 Trigger Words

2. Module 2: Competitive Intelligence, Part 1

   1. Section 2.1 Competitive intelligence – Introduction
   2. Section 2.2 Identifying & Reverse Engineering Competitors
   3. Section 2.3 Traffic Statistics and Traffic Sources
   4. Section 2.4 Advertising Budgets
   5. Section 2.5 Demographics and Geography
   6. Section 2.6 High ROI Keywords

3. Module 3: Competitive Intelligence, Part 2

   1. Section 3.1 Competitive Ad Copy and Landing Pages
   2. Section 3.2 Competitive Sales Analysis and Swipe File
   3. Section 3.3 Buying Pattern Analysis
   4. Section 3.4 Reverse Engineering Technology

4. Module 4: Branding and Core Story

   1. Section 4.1 Creating a Long Term Branding Strategy: Overview
   2. Section 4.2 Using Competitive and Client Intelligence for Branding
   3. Section 4.3 Crafting the Elements of Your Core Story
   4. Section 4.4 Naming to Create Higher Perceived Value
   5. Section 4.5 Drafting Your UVP and USP

5. Module 5: Persuasion Essentials, Part 1

   1. Section 5.1 Reality Bubbles
   2. Section 5.2 Speak Your Client’s Language
   3. Section 5.3 Demonstrate Deep Understanding
   4. Section 5.4 Creating a Reachable Hero
   5. Section 5.5 Leading and Pacing

6. Module 6: Persuasion Essentials, Part 2

   1. Section 6.1 Persuading Through Story
   2. Section 6.2 Advanced Persuasion Techniques: Overview
   3. Section 6.3 Top Hypnotic Sales Techniques
   4. Section 6.4 What NOT To Do! (Persuasion and Hypnotic Sales Techniques)
   5. Section 6.5 High Performing Sales Close Techniques

7. Module 7: Crafting a Sales Process: Overview

   1. Section 7.1 Complete Overview
   2. Section 7.2 Walk Through of the Full Process
   3. Section 7.3 Competitive Sales Process Analysis
   4. Section 7.4 Define Your Sales Process

8. Module 8: Creating a Core Offer

   1. Section 8.1 Core Offer: Why You Need One
   2. Section 8.2 How to Create an Irresistible Offer
   3. Section 8.3 Reframing
   4. Section 8.4 Offer Optimization Framework

9. Module 9: Writing Compelling Copy For Your Core Offer

   1. Section 9.1 How to Create Copy that Compels and Converts, Part 1
   2. Section 9.2 How to Create Copy that Compels and Converts, Part 2
   3. Section 9.3 How to Create Copy that Compels and Converts, Part 3
   4. Section 9.4 Editing the Document, Part 1
   5. Section 9.5 Editing the Document, Part 2

10. Module 10: Additional Core Offer Sales Resources

    1. Section 10.1 Creating the Sales Page
    2. Section 10.2 Refining Your Pitch
    3. Section 10.3 Six Direct Mail Letters

11. Module 11: Creating a Tripwire

    1. Section 11.1 Why and When You Should Use a Tripwire
    2. Section 11.2 Choosing the Right Tripwire
    3. Section 11.3 More Tripwire Examples

12. Module 12: Creating a Lead Magnet

    1. Section 12.1 Why Everyone (Even You) Needs A Lead Magnet
    2. Section 12.2 Choosing the Right Lead Magnet
    3. Section 12.3 Lead Magnet Checklist
    4. Section 12.4 Lead Magnet – Landing Page Checklist

13. Module 13: Creating Profit Maximizers

    1. Section 13.1 Why You Need Profit Maximizers
    2. Section 13.2 Creating Profit Maximizer Offers
    3. Section 13.3 CPA, JVs & Affiliate Offers

14. Module 14: Writing Compelling Email Sequences, Part 1

    1. Section 14.1 Overview
    2. Section 14.2 The Authenticity List
    3. Section 14.3 Drafting Your Hook
    4. Section 14.4 Connecting Through Conflict, Flaws, and Lessons
    5. Section 14.5 Bullets
    6. Section 14.6 Long vs. Short
    7. Section 14.7 Call to Action
    8. Section 14.8 Sequences and Thematic Threads

15. Module 15: Writing Compelling Email Sequences, Part 2

    1. Section 15.1 Email KPIs
    2. Section 15.2 Email List Building Tactics
    3. Section 15.3 Warming Up a Cold List
    4. Section 15.4 List Connection Maintenance Tricks & Tips
    5. Section 15.5 Segmentation and Tracking
    6. Section 15.6 Templates & Resources

16. Module 16: Lead to Customer Conversion Sequences

    1. Section 16.1 Conversion Sequence  – Overview
    2. Section 16.2 E-mail Copy Framework
    3. Section 16.3 Conversion Sequence – Brainstorm Worksheet
    4. Section 16.4 Email Deliverability – HTML, Video & Text

17. Module 17: Creating a Converting Webinar

    1. Section 17.1 Overview
    2. Section 17.2 Introduce Yourself
    3. Section 17.3 Paint Your Problem
    4. Section 17.4 Balance Value and Overwhelm
    5. Section 17.5 Sell Your Solution
    6. Section 17.6 Crafting Your Registration Process
    7. Section 17.7 Post-Webinar Sequences
    8. Section 17.8 Resources and Tools

18. Module 18: Writing Winning Video Sales Letters

    1. Section 18.1 Overview  
    2. Section 18.2 Crafting Your Story Hook & Headline
    3. Section 18.3 Painting the Problem
    4. Section 18.4 3 Part Call-to-Action
    5. Section 18.5 Logistics and Deliverability

19. Module 19: Advanced Sales Close Techniques

    1. Section 19.1 Overview
    2. Section 19.2 Consultative Selling vs. Parrotting vs. Hard Selling
    3. Section 19.3 Diagnosing Problems for Yourself
    4. Section 19.4 Value Selling vs. Selling a Thing
    5. Section 19.5 Pre-Close Conceptual Buy-In

20. Module 20: Traffic Tracking, Part 1

    1. Section 20.1 Lead Source Tracking and Optimization
    2. Section 20.2 Vital Metrics Dashboard
    3. Section 20.3 Metrics, Data, & KPIs
    4. Section 20.4 Arithmetic Rules!
    5. Section 20.5 Conversion & User Tracking

21. Module 21: Traffic Tracking, Part 2

    1. Section 21.1 Email Link Tracking
    2. Section 21.2 Email Segmentation
    3. Section 21.3 Google Analytics for Email Tracking
    4. Section 21.4 Email Campaign Performance
    5. Section 21.5 Email Lead Tracking – Active and Inactive Leads
    6. Section 21.6 Email Analytic Tools & Resources List

22. Module 22: Traffic Tracking, Part 3

    1. Section 22.1 Test Budgets
    2. Section 22.2 Looking at existing SEO and Social Data for Test Markets
    3. Section 22.3 Troubleshooting a Campaign with Poor ROI
    4. Section 22.4 Determining “Bad Campaign” Cutoffs

23. Module 23: Retargeting and Pixels

    1. Section 23.1 Retargeting Lists
    2. Section 23.2 Retargeting and Conversion Pixels
    3. Section 23.3 Retargeting Sequences
    4. Section 23.4 Retargeting Ads
    5. Section 23.5 Recommended Networks
    6. Section 23.6 Remarketing Grid

24. Module 24: Paid Media Overview & Swipe

    1. Section 24.1 Paid Traffic Overview
    2. Section 24.2 Swiping on Facebook
    3. Section 24.3 eCPM Dedicated Email & Mail Drops
    4. Section 24.4 Google Customer Match

25. Module 25: Paid Media, Part 1

    1. Section 25.1 Facebook Ads General Overview
    2. Section 25.2 Facebook Ads for Pros – Type Overview, Part 1
    3. Section 25.3 Facebook Ads for Pros – Type Overview, Part 2
    4. Section 25.4 Facebook Ads for Pros – Type Overview, Part 3
    5. Section 25.5 Facebook Ads for Pros – Strategies
    6. Section 25.6 Facebook Ads for Pros – Tips & Tricks

26. Module 26: Paid Media, Part 2

    1. Section 26.1 Linkedin In Ads for Pros – Overview
    2. Section 26.2 Linkedin In Ads for Pros – Strategy
    3. Section 26.3 Pinterest Traffic Overview
    4. Section 26.4 Periscope Traffic Overview
    5. Section 26.5 Instagram Traffic Overview
    6. Section 26.6 Youtube Traffic Overview
    7. Section 26.7 Twitter Traffic Overview

27. Module 27: Paid Media, Part 3

    1. Section 27.1 PPC Networks
    2. Section 27.2 Ad Networks
    3. Section 27.3 Offline Ads
    4. Section 27.4 Affiliate Networks

28. Module 28: Paid Media, Part 4

    1. Section 28.1 CPA Networks
    2. Section 28.2 Traffic Agencies
    3. Section 28.3 Mobile Ads
    4. Section 28.4 Google Adwords – Content Networks

29. Module 29: Content Marketing Essentials, Part 1

    1. Section 29.1 What Is Content Marketing
    2. Section 29.2 Your Target Audience
    3. Section 29.3 What Search Engines Want
    4. Section 29.4 Content Strategy

30. Module 30: Content Marketing Essentials, Part 2

    1. Section 30.1 How to Write Like a Pro
    2. Section 30.2 Content Writing Secrets
    3. Section 30.3 Content Creation Templates
    4. Section 30.4 Overcoming Common Roadblocks
    5. Section 30.5 Crafting Winning Headlines

31. Module 31: Content Marketing Essentials, Part 3

    1. Section 31.1 Publishing Your Content
    2. Section 31.2 Managing Your Content
    3. Section 31.3 Generate Clickable Content
    4. Section 31.4 The Editorial Calendar

32. Module 32: Content Marketing Essentials, Part 4

    1. Section 32.1 Promoting Your Content
    2. Section 32.2 External Link Building
    3. Section 32.3 Getting on Huge Media Websites
    4. Section 32.4 Additional Templates & Applications

33. Module 33: Building and Curating a Content Network

    1. Section 33.1 Overview
    2. Section 33.2 Different Content Types
    3. Section 33.3 The Psychology of Making Business Friends
    4. Section 33.4 Making Your Shortlist & Crafting Contact
    5. Section 33.5 Email Recognizance Tactics
    6. Section 33.6 HQ Guest Bloggers For Your Blog
    7. Section 33.7 Alternative Guest Blogging Ideas

34. Module 34: Delegating and Outsourcing

    1. Section 34.1 Prioritizing Your Time
    2. Section 34.2 Automate & Centralize Accountability
    3. Section 34.3 Finding Help
    4. Section 34.4 Writing Attractive Hiring Ads
    5. Section 34.5 Screening Prospective Contractors
    6. Section 34.6 Creating Online Teams & Company Culture

35. Module 35: Strategic Partners and JVs

    1. Section 35.1 Webinar and Teleseminar Strategic Partnerships
    2. Section 35.2 Syndicate & High Level Masterminds
    3. Section 35.3 Endorsed Traffic
    4. Section 35.4 Setting Your Affiliate System Up
    5. Section 35.5 Finding & Motivating Affiliates

36. Module 36: Creating an Info & Consulting Product Funnel, Part 1

    1. Section 36.1 Overview
    2. Section 36.2 Info Product Idea Bank
    3. Section 36.3 Info Product Structure  
    4. Section 36.4 Info Product Tips/Tricks
    5. Section 36.5 Info Product Deliverability

37. Module 37: Creating an Info & Consulting Product Funnel, Part 2

    1. Section 37.1 Info Upsell 1: Group Coaching
    2. Section 37.2 Group Coaching Structure
    3. Section 37.3 Group Coaching Deliverability
    4. Section 37.4 Info Upsell 2: High End Consulting or DFY
    5. Section 37.5 High End Consulting or DFY Deliverability
    6. Section 37.6 Reframing and Bundling
    7. Section 37.7 Tools and Resources

38. Module 38: Product Launch Big Picture

    1. Section 38.1 Launch Essentials– Overview
    2. Section 38.2 Gather Your Assets
    3. Section 38.3 Creating Your Plan
    4. Section 38.4 The Precious Feedback Loop

39. Module 39: Instant Start Live Launch

    1. Section 39.1 Instant Start Live Launch – Broad Overview
    2. Section 39.2 The Core Product Dilemma
    3. Section 39.3 Sign Up Sequence
    4. Section 39.4 Promotion
    5. Section 39.5 Delivery & Feedback
    6. Section 39.6 ISLL Tools & Resources

40. Module 40: Momentum Launch

    1. Section 40.1 Momentum Launch – Broad Overview
    2. Section 40.2 Make An Offer They Can’t Refuse
    3. Section 40.3 Choosing Your Upsell
    4. Section 40.4 Momentum Sign Up Sequence
    5. Section 40.5 Alternative Promotion
    6. Section 40.6 Delivery & Feedback
    7. Section 40.7 ML Tools & Resources

41. Module 41: Multi-Tier Launch

    1. Section 41.1 Multi-Tier Launch – Broad Overview
    2. Section 41.2 Creating the Labyrinth
    3. Section 41.3 Swinging Upsell – Downsell
    4. Section 41.4 Continuity
    5. Section 41.5 Promotion Ideas
    6. Section 41.6 Delivery & Feedback
    7. Section 41.7 MTL Tools & Resources

42. Module 42: Engineering a Rolling/Evergreen Launch

    1. Section 42.1 Overview
    2. Section 42.2 Sequential Funnel
    3. Section 42.3 Evergreen Pages
    4. Section 42.4 Multi-Video Sequence
    5. Section 42.5 Note on Scarcity and Tracking

43. Module 43: Conversion Optimization, Part 1

    1. Section 43.1 Testing for Mastery
    2. Section 43.2 A/B Split Tests Overview
    3. Section 43.3 Heat Map Overview
    4. Section 43.4 Squeeze Page Conversion Testing Part 1
    5. Section 43.5 Squeeze Page Conversion Testing Part 2
    6. Section 43.6 Landing Pages Conversion Testing Part 1

44. Module 44: Conversion Optimization, Part 2

    1. Section 44.1 Landing Pages Conversion Testing Part 2
    2. Section 44.2 Sales Pages Conversion Testing Part 1
    3. Section 44.3 Sales Pages Conversion Testing Part 2
    4. Section 44.4 Email Test Variations
    5. Section 44.5 Email Test Metrics
    6. Section 44.6 Pop-Up Performance Testing
    7. Section 44.7 Conversion Tools & Resources

45. Module 45: Automating and Scaling

    1. Section 45.1 Overcome the Plateau
    2. Section 45.2 Hyper Delegating
    3. Section 45.3 Automating Accountability
    4. Section 45.4 The Threshold of Risk
    5. Section 45.5 Expansion Planning
    6. Section 45.6 Long Term Elastic Tools
    7. Section 45.7 Testing & Performance Measurement

46. BONUS Module 46: Bigger Integrated, Stacked, and Compounded Marketing Strategies

    1. Section 46.1 Overview
    2. Section 46.2 Stack & Compound Strategy 1
    3. Section 46.3 Stack & Compound Strategy 2
    4. Section 46.4 Stack & Compound Strategy 3
    5. Section 46.5 Wrap-Up

___________________