Topics Covered
- What exactly we mean by account optimization and organization
- How to set up a successful system for daily account maintenance
- How to find hidden gaps related to bidding, creative, copy, and naming conventions
- Exactly what levers to pull (and when!) in regards to placements, audiences, bids, and ad types
- How to more carefully consider the customer journey while utilizing different ad units in different parts of the funnel
- Specific strategies you should start implementing with automated rules
- How to find hidden performance pockets you’ve previously overlooked
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