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Power Your Launch
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Words of Wisdom: How this Alum Made $72,000 Since ing the Marketing Accelerator (13:12) File Size: 18.9 GB
Power Your Launch
Power Your Launch Virtual Marketing Accelerator
A 6-week online accelerator program to market & monetize your offering
Your Instructor
Abu
And I’m pretty good at this online marketing thing. I’m a Growth Strategist and I help brands increase their visibility, engagement, and sales. As a Nomad Consultant, find me traveling and helping online and local brands worldwide.
My clients have been featured in: Forbes, Essence, NYLON, DAZED, CRWN, Byrdie, BET, Essence, Cosmopolitan, Mashable, Fashion Bombdaily, and more.
After having an illustrative career building Fortune 500 companies, it’s my passion to teach everyday entrepreneurs and business founders the step by step on how to build like corporations- profitability and sustainably.
Course Curriculum
? HERE: Getting ed – Welcome to #PowerYourLaunch
- Message from Instructor: Welcome to The Marketing Accelerator (3:23)
- ?**WATCH THIS** New Founder Orientation – (Setting Expectations & Program Overview) (26:50)
- Complete your Getting ed Questionnaire
- Completing the Program – IMPORTANT
- Join the #PowerYourLaunch (Members Only) Facebook group
- What you should know about the Community
- Block Off Your Calendar & Post The Evidence
- ⭐️ ACCESS WEEKLY CALLS HERE (Access Group Coaching & Office Hours)
- Get Access to All Bonuses Here
- BOOKMARK: Please Please Please Bookmark ?
- 2019 RoadMap To Success & FAQ – How to Get The Most Out Of This Program
- ❤️ PLEASE READ: Am I Ready to Run Ads Yet?
- Affiliate Program: Make Extra Money by Using Your Voice
- Words of Wisdom: How this Alum Made $72,000 Since ing the Marketing Accelerator (13:12)
Pre-Homework: [Problem & Our Offer] Getting Ahead (Identifying the Problem & Our Offer)
- Message from Instructor: Before You Get ed (0:19)
- Lesson 1: Setting Your Mindset & Expectations for the Accelerator
- Lesson 2: 3 Steps to Generate More Money on Social Media (18:08)
- Lesson 3: 5 Stages of the Marketing Campaign (8:35)
- Lesson 4: Defining the Problem you are Solving?
- Lesson 5: Founders Inner Story Worksheet: Crafting Your Brand Story, Accomplishments & Why
Module 1: [Audience] Outline the Customer & Seller Profile
- Message from Instructor: Before You Get ed (0:53)
- Get your #PowerYourLaunch Workbook & VIDEO Tutorial (MASTER WORKBOOK) (34:43)
- Training #1: Understanding Your Customer and Where they are along the Journey (150:01)
- Workbook: Creating Buyer Persona & Understanding Your Target Market
- Fill in Audience Persona Worksheet: Easily Organize Your Audience Segments and Make your Marketing Stronger
- Testimonial Library: Begin Collecting All of the Testimonials for Your Business
- Resources: Dealing with Objections
- Example: Lean Model Canvas
- Customer Discovery Interview Script – Interview Past Customers – Identifying your Ideal Customer Profile (ICP)
- Features vs Benefits: What You Need to Understand in Order to Sell (13:39)
Module 2: The Launch Cycle, What Does a Launch Really Look Like? What Assets Should You Have in Place?
- Message from Instructor: Before You Get ed (0:40)
- Training #2: The Process of Launching and What It Takes to Get Your Sales (56:00)
- Do You Have A Launch Strategy in Place? (0:23)
- #HW Get Ready to Launch Checklist (3:39)
- Getting Ready to Launch? Use this Workbook to Plan Your Next Launch
- Estimate How Much You’ll Make on Your Next Launch: Predicting Your Sales Worksheet (8:20)
- Posting Vs Promoting: How To Get More Actionable Engagement & The HONEY Method to reach your ideal audience (2:05)
- Gathering Your Assets: Use GOOGLE DRIVE to store all of your assets
- Customer Discovery Interview Script – Interview NEW Prospects – Identifying your Ideal Customer Profile (ICP)
- ***Landing Page Examples: Get Inspiration***
Module 3: Building Relationship Funnels
- Message from Instructor: Before You Get ed (0:33)
- Building Relationship Funnels: Seeing the Birds-eye view of your business (end-to-end) (115:26)
- YOUR TURN: Build Your Own Funnel (3:32)
Module 4: Beginning of Campaign Development – Understanding How Ads Work
- Message from Instructor: Before You Get ed (1:02)
- RECAP: The Foundation You’ve Built (READ)
- Campaign Development Part I: Understanding Ads and How to Utilize them in your Business (114:18)
Get immediately download Power Your Launch
Module 5: Part 2 of Campaign Development – Getting your First Ad Running and Setting up Your Dashboard
- Message from Instructor: Before You Get ed (0:40)
- Campaign Development part 2 -FULL Video (136:11)
- Finding Your Dream Audience Intro (2:30)
- Finding Your Dream Audience (GOOGLE) (3:27)
- Finding Your Dream Audience (AMAZON) (4:24)
- Audience Insights with Facebook (18:32)
- Understanding Your Ads Dashboard (27:18)
- Understanding Different Ad Objectives (5:08)
- 2 Ad Objectives I Use All The Time (HACK) (2:25)
- Creating Custom Audiences (13:19)
- How to Launch An Image Ad (11:58)
- How to Set up A Video Ad (2:17)
- How to Set up A Page Post Ad (6:51)
- Ad Hack – Savings Ads For Inspo (2:47)
- Creating Simple Effective Images on Canva (27:27)
- How to Maintain Social Proof (7:03)
- How to share your Facebook & Instagram Ads into FB Group (4:05)
Module 6: Conversion – Ways to Increase Conversion & Tracking Metrics
- Message from Instructor: Before You Get ed (1:03)
- How to Increase Your Conversions Intro (0:46)
- Retargeting Ads: What are Retargeting Ads and How to Create Them (9:44)
- Irregular Exposure Case Study & Retargeting Ads (21:44)
- The Metrics that Matter (4:40)
- The Most Important Metric (1:53)
- Identifying a Winning and Losing Ad (4:17)
- Placing the Facebook Pixel On Your Website(s) & Thank you pages (5:55)
- Importance of Knowing Your Numbers (6:59)
- Using Testimonial to Drive Conversions (2:47)
- Creating Look-a-like Audiences (5:43)
- Location Based Targeting: How to Target People Where They Are (15:30)
- Demo: How to Create Location Based Targeting (17:58)
??? Congrats You’ve Completed, Now what? ???
- ??Graduation: What’s Next & Video from Instructor! **WATCH THIS** (1:34)
ECOMMERCE: Selling Products (Shopify/Wordpress/Squarespace/Wix)
- Message from Instructor: Before You Get ed (0:43)
- INTRO: Important Things to Remember When Selling E-commerce (6:56)
- Selling Products – Building Websites That Convert (Getting ed & Things Every Website Should Have) (20:20)
- Shopify Admin walk through (5:25)
- Placing the Shopify Facebook Pixel (0:52)
- Shopify Tools Checklist
- MUST HAVE: Abandon Cart Email Sequence Strategies to Implement
- MUST HAVE: Welcome Email Sequence Strategies to Implement
EXTRA: Thousand Dollar Ad Strategies
- My Thousand Dollar Ad Strategies: First few types of ads you should be running (21:20)
- How to Use Instagram Stories to Drive Leads/Engagement/ & Sales (2:05)
- How to make a Google form jump to a section based on an answer (2:38)
EXTRA: Launching a Webinar
- Webinar: Email Sequence Script
- Webinar: Email Template Outline
- Webinar Slides: Template for Presentation
Bonus: Master The Gram
- Here: Welcome to Master The Gram
- Part 1: How to create an Instagram Business Profile & How to create a high engaging bio (12:58)
- Part 2: Creating a Solid Business Strategy for Instagram (22:59)
- Part 3: Ad Creation on Instagram Mobile (28:12)
Bonus: Increasing Your Sales During The Holidays
- Training: How to Increase Sales During the Holidays (79:56)
- Online Marketer’s Guide to the Holidays
- Case Study: Beauty Client, Base Butter (PRODUCT BUSINESS)
- Case Study: Beauty Client, Beauty By Africa Miranda (PRODUCT BUSINESS)
- Case Study: My Fab Finance Black Friday Sale (SERVICE BUSINESS)
BONUS: Ads Intro – Understanding The Foundation
- A message from your Instructor (1:04)
- Welcome to the Ads Basics
- Overview of Facebook Ads (7:35)
- Targeting Overview (8:05)
- Targeting in Ads Manager (6:29)
- Creating your Ad Creative & Copy (4:52)
- Campaign Set up Beginning to End (10:08)
- Intro: Strategy, Funnels & Ads (End to End) (5:07)
BONUS: Ad Prep Academy
- A message from the instructor (2:09)
- Getting ed
- Setting Your Business Foundation, Before you get ed + My challenge to you (12:32)
- Why Facebook and Instagram Ads for Your Business Intro (14:32)
- Selling with Facebook and Instagram Ads (and Creating Opt-ins & Effective Landing Pages) (16:13)
- MOST IMPORTANT: What is a Facebook Pixel?? And How to Place it in the Right Places (19:37)
- How to Install the Facebook Pixel: Squarespace Sites [Step-by-Step Guide]
- How to Place the Facebook Pixel on Your WordPress Site
- Getting Your Ads Up & Running (22:24)
- How to Write Ad Copy That Resonates with Your Audience (9:16)
- How to Find And Target Your Perfect Audience (14:05)
- Setting Up Custom Audiences (12:23)
- How to Find and Target your Ideal Audience (3:35)
- Building your interest target audience PLUS Interest targeting workbook & worksheet) (10:13)
- Exercises
- Checking In With The Instructor
- Everything You Need to Know About Funnels
- Building Funnels that Convert (and where ads fit in your funnel) (13:04)
- Building a funnel from scratch (where to use ads in your funnel) (7:08)
- Checking Your Funnel to Make Sure It’s Converting (5:31)
- Facebook & Instagram Ads Launch Checklist [Document]
- Bonus: Over 200+ Interests You Can Target (build your own library overtime)
- Spy on Competitor Ads on Instagram (4:24)
- Spy on Competitors Ads Facebook (3:28)
REPLAYS: GROUP COACHING Q&A W/ FOUNDERS (Wednesday’s)
- 9.22.18 Community Q&A for Ad Prep Academy (13:29)
- 10.28.18 Q&A: Duplicating ad sets (Retain social proof), Video Quality & Formatting, & Tips for running ads Q4 (17:44)
- 1.16.19 Group Coaching Q&A (116:11)
- 1.23.19 Group Coaching (126:18)
- Group Coaching 1.30.19 – Special Guest Kim from Social Hackettes – Training on Growing Your Social Media Organically (144:53)
- 2.6.19 – Group Coaching (140:49)
- 2.14.19 LIve Q&A Group Coaching (118:11)
- 2.20.19 Group Coaching – Part 1 & 2 (96:25)
- 2.27.19 Group Coaching (92:40)
- 3.6.19 Late Night Group Coaching Call (90:05)
- 3.13.19 Group Coaching; Location Targeting Training and Q&A (92:45)
- Group Coaching – Part 1 & 2 – 3.20.19 (110:30)
- Group Coaching 3.27 (127:27)
- Group Coaching 4.3.19 (113:52)
- Group Coaching 4.10 (97:21)
- Group Coaching 4.19 (113:02)
- 4.24 Group Coaching (92:40)
- 5.1.18 Group Coaching (124:19)
- Group Coaching 5.8 (131:49)
- 5.15 Group Coaching (127:08)
- 5.22 Group Coaching (127:45)
- 5.30 Group Coaching (129:41)
- 6.5.19 Group Coaching (123:51)
- 6.12 Group Coaching (118:51)
- 6.19 Group Coaching (89:03)
- 6.26 Group Coaching (121:52)
- 7.3.19 Group Coaching (119:37)
- 7.10 Group Coaching (128:52)
- 7.18 Group Coaching (125:36)
- 7.25.19 Group Coaching (120:49)
- Group Coaching 7.31 (126:56)
- 8.7 Group Coaching (127:28)
- 8.14 Group Coaching (122:01)
- 8.21 Group Coaching (144:17)
- 8.28 Group Coaching (130:02)
- 9.4 Group Coaching (104:06)
- 9.11 Group Coaching (128:48)
- 9.18 Group Coaching (120:24)
- 9.25 Group Coaching (119:38)
- 10.2 Group Coaching (129:50)
- 10.9 Group Coaching (116:30)
- 10.16 Group Coaching (124:10)
- 10.23 Group Coaching (124:53)
REPLAYS: Office Hours with Founders (Sundays)
- Difference between Personal vs Business Ad Accounts (6:37)
- 1.20.19 Office Hours (102:57)
- 1.27.19 Office Hours (119:52)
- 2.3.19 Sunday Co-Working (115:32)
- 2.10.19 Special Guest — Jonathan Jackson: Talk to Them Nice: Positioning For Bigger Deals (107:07)
- Office Hours 2.24.19 (119:40)
- 3.3.19 Office Hours (73:40)
- 3.10.19 Office Hours (67:00)
- Office Hours 3.17.19 (111:05)
- Office Hours 3.24 (63:12)
- Office Hours 3.31 (81:28)
- Office Hours 4/7/19 (73:18)
- 4.28 Office Hours (67:18)
- 5.5 Office Hours (105:44)
- 5.19 Office Hours (77:25)
- 6.09.19 Office Hours (62:23)
- 6.30.19 Office Hours (65:29)
- 7.7.19 Office Hours (85:25)
- 7.14.19 Office Hours (62:16)
- 7.28 Office Hours (74:29)
- 8.4 Office Hours (111:36)
- 8.11 Office Hours (53:53)
- 8.18 Office Hours (70:27)
- 8.25 (65:48)
- 9.1 Office Hours (75:01)
- 10.13 Office Hours (51:29)
Bonus: Interviews
- Interview with Thinkific: How I got my in Ads, failures along the way, and what I’m doing today (20:34)
- Podcast Interview: Exchanging Stories w/ Abu Fofanah: Get Right Within!
Extras
- Cohort 11 Kick Off Call (83:13)
BONUS: Ad Library
- Hims – Hair Growth – IG Stories Ad
2 Hour Live Session – Instructor Led Session
- 9.22 2 Hour Live Session (122:34)
- 10.06 Session (132:51)
Read more: https://archive.ph/mAcGf
Here’s What You’ll Get in Power Your Launch
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