Nick Disabato – Draft Analysis

You have a store. You find a theme that looks good, and slap your logo on it. Someone tells you that exit intents convert well, so you put a coupon code on an exit intent plugin.

Nick Disabato – Draft Analysis

You have a store. You find a theme that looks good, and slap your logo on it. Someone tells you that exit intents convert well, so you put a coupon code on an exit intent plugin. Quick view is a thing, too, so you add that. And you put a carousel on for good measure. And live chat! Gotta have live chat.
You launch, and things go well… for a little while. But your conversion rate isn’t great, it’s plateaued, and it costs inordinately much to get qualified traffic from your ad campaigns.

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What’s the deal? People like your store. You’ve done everything right. But others are eating your lunch – not only on conversion rate, but also on mindshare and average order value.
What works?
This is the Whole Point of Optimization
You’re not going to stop using off-the-shelf solutions. Compared to something custom, they’re comically easy to implement. And they offer a solid blueprint for something that did work for somebody, once. That’s definitely better than nothing.
But when your conversion rate stalls and you take a bath over the holidays, or your sale doesn’t perform like you expected, then you’re going to need to improve, somehow. Maybe that involves ripping it out and starting anew – but more likely, you’ll need to optimize to what you already have.
But how do you know what to work on – and what to change it to? Well, you don’t. But you can figure it out – and the best way is to stand on the shoulders of giants. For example, are you selling cameras? It probably behooves you to figure out what B&H and Adorama are doing. Everyday carry stuff? Well, Bellroy & Shinola are doing a lot right.
What if there was a way to dive into how these stores really work, and get actionable takeaways for your business? You’d come away with a solid plan of what to do next – and how to improve what you already have. Presenting Draft Analysis, a series of 25 video critiques of the best & most interesting stores out there.
Final list of stores
Our stores are all B2C, and run the gamut across verticals and AOV:
Aēsop
Anker
Another Country
Apiece Apart
Away Travel
Blinds.com

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Casper
Coyuchi
Deciem
Design Within Reach
JetPens
Eagle Creek
Field Notes
Harry’s
Interior Define
Old Faithful Shop
REI
Room & Board
Snow Peak
Sorel
Taylor Stitch
Uniqlo
Warby Parker
Zak & Fox
Valuable & applicable insights
Each analysis is a 15-minute video that ends with several broadly applicable takeaways for your own business. The video at the top of this page is one example – and if you can’t watch it right now, here&srsquo;s what WiperTech’s Vijay Sitaram said:
I’ve passed this along to my team internally, and we’ve watched a few of the videos. I like how you pick up on small details and non-obvious things that most “CRO analysts” wouldn’t highlight. For anyone serious about ecommerce, I think Draft Analysis is totally worth it. Draft Analysis is a no-brainer.
You’ll also get:
A tutorial for analyzing online stores, which shows you how to establish criteria and critique on your own.
The exact Ecommerce CRO Checklist that we used to analyze each online store.
A summary of each analysis, showing the biggest 46 conversion-focused guidelines that we pulled out of our 24 stores.
Enroll now, for only about $9 a video:

Archive: https://archive.is/9HXGS
Get immediately download Nick Disabato – Draft Analysis