Bart Schutz – Master of Online Persuasion

Course Topics

• Pt. 1: System 2 –When and how do we make rational decisions?
• Pt. 2: System 1 – How does our subconsciousness and our emotions influence us?
• Pt. 3: Attention & Perception – How to stand out? How to get attention? And how to draw attention?
• Pt. 4: Needs & Motivations –Now that you have attention, you want to motivate your customers. How do you motivate someone into taking action? 
• Pt. 5: Memory & Learning –You got a customer’s attention, you got them motivated to take action and now you want them to remember you for the next time.
• Pt. 6: Self, Social & Situation –We behave differently when we’re in different situations and when we’re around people 
• Pt. 7: Persuasive Marketing – I’ll give you advice on how to make your marketing even better 
• Pt. 8: Pricing – Price is so important. How can you best utilize persuasion techniques to improve your perceived value?

“My goal was to be more effective in my A/B testing (with the use of scientific psychological theories instead of only analytic knowledge) and I succeeded!” – Annemarie Klaassen while working at TUI travel group
“The best, quickest and most effective way to learn about the workings of our brain and a matching range of techniques to measurably grow online.” – Roald Tichelaar while working at Technische Unie
“The Master of Online Persuasion is a perfect blend of gathering knowledge, understand how it works, and then apply it. This training is an eye-opener.” – Dorine Saes while working at Rabobank

Become an expert in persuasion and optimization!