Steve Gordon – Referrals On Autopilot

Referral partners are great, but “endorsers” as better. Referral partners can introduce you to two or three potential clients in a year. Endorsers can introduce you to dozens, even hundreds of their clients and friends.

You’ll learn how to identify the endorsers in your network, connect with them, give them a reason to want to help you and get them to endorse you to their clients and friends.

Leverage simple, low-cost marketing tools to reduce the time you spend turning referrals into clients

Every year a ton of business is lost because busy professionals don’t have a plan for dealing with referrals that don’t become clients right away.

The old methods of follow-up calls and emails repel your prospects and turn you into a pest. (You know how you feel when someone hounds you every two weeks…eventually you stop taking their calls.)

I’ll teach you how to use simple, low-cost marketing tools to follow-up in a way that prospects welcome. This is how to turn more referrals into clients, and build a consistent stream of referral business (“on Autopilot”).

How to create a simple, repeatable process that generates referrals consistently

People get uncomfortable with referrals (both asking and giving) because the implication is that, “if I refer my friend to you, you’re going to sell him something.” And no one likes to be sold.
I’ll show you how to reverse those referral fears using a “Referral Kit” that your referral partners and clients can give to their contacts as a low-threat way of introducing you.

You’ll be positioned as an expert, your referral partner or client will look like a hero and your potential client will find it easy to say yes to moving to the next step in the buying process.